当女性健康“被看见”:基于社交媒体的女性健康在线讨论主题与情感倾向研究  

When Women's Health Becomes Visible:LDA and Sentiment Analysis of Online Discussion About Women's Health on Social Media

作　　者：高芳芳[1] 应若菲 林心婕 GAO Fangfang;YING Ruofei;LIN Xinjie

机构地区：[1]浙江大学传媒与国际文化学院,311100

出　　处：《中华女子学院学报》2023年第5期58-64,共7页Journal of China Women＇s University

基　　金：浙江省妇联、浙江省妇女研究会妇女/性别研究课题“社交媒体对青年女性健康观念和健康行为的影响研究”的阶段性成果,项目编号:202116。

摘　　要：基于微博热搜话题榜上有关女性健康热门话题下相关的12809条数据,结合可见性理论,文章通过LDA主题建模和情感分析考察了基于社交媒体的女性健康讨论主题及其情感倾向。研究发现,围绕女性健康的微博讨论主要围绕妇科困扰、两性体验、女性疾病、健康支持这四大主题展开;大部分讨论呈现正面和中性的情感倾向。研究认为,社交媒体拓展了女性健康的讨论与传播空间,让女性健康这一在我国传统的公共话语空间中易被遮蔽的议题能够通过社交媒体被看见,从而冲破了长久以来社会在女性健康问题上的沉默,也在一定程度上打破了传统文化禁忌,提升了女性健康话题的公共可见性,并在此基础上赋权女性群体。Based on 12,809 data related to women's health on Sina Weibo,this article uses LDA topic modeling and sentiment analysis to examine the latent topics and sentiment tendency of discussions about women's health on social media in China.It is found that discussions about women's health on Weibo primarily focus on four topics:gynecological problems,sexual experience,female diseases,and health support;positive and neutral sentiment tendencies are most prevalent in discussion.The study claims that social media has expanded the space for communication about women's health and broken both society's silence on women's health and traditional cultural taboos,hence making women's health,an issue that is easily obscured in China's traditional public discourse space,more visible in society and empowering women at the same time.

关 键 词：可见性 女性健康 社交媒体 LDA主题建模 情感分析 

分 类 号：C913.68[经济管理]