乡村振兴背景下大学生返乡创业意向研究——基于修正的TPB模型  

College Students’Intention to Return to Their Native Place to Start Their Own Business Under the Background of Rural Revitalization:A Study Based on Modified TPB Model

作　　者：吴书新[1] 刘洋[1] WU Shuxin;LIU Yang(Huihua College,Hebei Normal University,Shijiazhuang,Hebei 050091,China)

机构地区：[1]河北师范大学汇华学院,河北石家庄050091

出　　处：《河北师范大学学报（教育科学版）》2023年第5期95-103,共9页Journal of Hebei Normal University(Educational Science)

基　　金：河北省社会科学基金项目“乡村振兴背景下河北省农业技能人才队伍建设研究”(HB21SH014)。

摘　　要：随着乡村振兴战略的逐步实施,大学生返乡创业正逐渐成为推动乡村振兴的重要途径。在大学生返乡创业的实践中,虽然自身能力和自我感知等主观要素对推动创业意向的形成起主要作用,但外在因素也有着重要的影响,尤其在乡村振兴战略的背景下,创业政策和创业教育对大学生返乡创业意向的影响越来越大。大学生创业主观规范和自我效能感对创业意向有显著正向影响,乡村振兴背景下的创业政策在创业主观规范、自我效能感对创业意向的影响中起到部分中介作用,创业教育在大学生创业主观规范和创业意向之间起到正向调节作用。With the gradual implementation of the rural revitalization strategy,college students’returning to their native places to start businesses is gradually becoming an important way to promote rural revitalization.In this practice,although subjective factors such as their ability and self-perception play a major role in promoting the formation of their entrepreneurial intention,external factors also have an important influence,especially in the context of the implementation of rural revitalization strategy,entrepreneurship policies and entrepreneurship education have a growing impact on college students’intention to return home.College students’subjective norms and self-efficacy in starting their own business have a significant positive impact on their entrepreneurial intention.Under the background of rural revitalization,entrepreneurship policy plays a partial intermediary role in the influence of entrepreneurial subjective norms and self-efficacy on entrepreneurial intention,and entrepreneurship education plays a positive role in regulating the relationship between college students’entrepreneurial subjective norms and entrepreneurial intentions.

关 键 词：乡村振兴 大学生返乡创业 计划行为理论 创业政策 创业教育 

分 类 号：G640[文化科学—高等教育学]