电网企业营销数据综合治理系统设计  

Design of Comprehensive Management System for Marketing Data of Power Grid Enterprises

作　　者：王磊 张晓东 樊博 杨丹 马晓丽 WANG Lei;ZHANG Xiao-dong;FAN Bo;YANG Dan;MA Xiao-li(State Grid Ningxia Marketing Service Center(Metrology Center),Yinchuan 750002 China;BEIJING CHINA-POWER INFORMATION TECHNOLOGY CO.LTD.STATE GRID INFORMATION,Beijing 100107 China)

机构地区：[1]国网宁夏营销服务中心(计量中心),宁夏银川750002 [2]北京中电普华信息技术有限公司,北京100107

出　　处：《自动化技术与应用》2023年第9期148-151,共4页Techniques of Automation and Applications

摘　　要：为提高电网企业能源市场竞争力,有效的营销策略制定至关重要,而营销策略的制定离不开大量全面的准确性的营销数据信息支持。为此,设计一种电网企业营销数据综合治理系统。首先利用开发板上搭载的数据仓库工具集成各业务系统当中的电力营销数据,然后经过通信传输到处理中心,微处理器运行各种数据治理业务程序,最后将治理结果通过触摸显示屏显示出来。结果表明:所设计系统应用下5种类型的电力营销数据最终综合得分均达到90分以上,证明系统的治理效果较好,提高了数据质量。In order to improve the energy market competitiveness of power grid enterprises,it is very important to establish effective marketing strategies.And the development of marketing strategy is inseparable from a large number of comprehensive and accurate marketing data information support.Therefore,under the background of new situation,a kind of integrated management system of marketing data of power grid enterprises is designed.Firstly,the system integrates the power marketing data of various business systems with the data warehouse tools carried on the development board,and then transmits the data to the processing center through communication,and the microprocessor runs various data governance business programs,and finally the governance results are displayed through the touch display.The results show that under the application of the designed system,the final comprehensive score of the five types of power marketing data reaches more than 90 points,which proves that the governance effect of this system is good and the data quality is improved.

关 键 词：电网企业 营销数据 综合治理系统 

分 类 号：TP213.5[自动化与计算机技术—检测技术与自动化装置]