浅析植物科普视频的传播策略与技巧——以抖音账号“一方见地”为例  

Communication strategy and skills of plant science popularization video—Taking Tiktok account"One side view"as an example

作　　者：黄云芳 关妮纳[2] 宾振钧[1] 王美又 郝小玲 罗清[1] 池昭锦[1] HUANG Yunfang;GUAN Ni'na;BIN Zhenjun;WANG Meiyou;HAO Xiaoling;LUO Qing;CHI Zhaojin(Guangxi Subtropical Crops Research Institute,Nanning,Guangxi 530001,China;Guangxi Academy of Agricultural Sciences,Nanning,Guangxi 530007,China)

机构地区：[1]广西壮族自治区亚热带作物研究所,广西南宁530001 [2]广西壮族自治区农业科学院,广西南宁530007

出　　处：《农业研究与应用》2023年第3期96-102,共7页Agricultural Research and Application

基　　金：广西科技基地和人才专项“广西亚热带农业科普基地创新服务能力建设与示范”(桂科AD23026343);广西热作所科研基地、平台建设能力提升(一)(桂热研2023JZ01)。

摘　　要：互联网技术和移动媒介技术的快速进步促进了新媒体平台、短视频传播等的兴起,成为当下人们获取知识和传播信息的重要方式和渠道,依托这些新媒体传播成为当前植物科普的重要方式之一。抖音是主要的短视频传播平台,文章以其人气植物科普博主“一方见地”账号为分析案例,总结归纳其传播内容特点和传播策略,同时从传播学角度对植物科普提出建议,以期为植物科普短视频号建设提供参考。The rapid progress of Internet technology and mobile media technology has promoted the rise of new media platforms and short video communication,which have become an important channel for people to acquire knowledge and disseminate information.Relying on platform media and short video communication has become one of the important ways of plant science popularization at present.Tiktok is a major short video communication platform.This paper takes its popular plant science blogger"One side View"account as an analysis case,summarizes its communication content characteristics and communication strategies,and puts forward suggestions for plant science popularization from the perspective of communication,in order to provide references for the construction of plant science short video account.

关 键 词：植物科普 短视频 传播策略 平台型媒体 “一方见地” 

分 类 号：G315[文化科学]