新时期节水宣传政策的思考——基于社会激励视角  

Thoughts on water-saving publicity policies in the new era:Based on the perspective of social incentives

作　　者：樊霖 孙琪 李佼 李香云[1] FAN Lin;SUN Qi;LI Jiao;LI Xiangyun(Development Research Center,Ministry of Water Resources,Beijing 100038,China;Water-saving Promotion Center,Ministry of Water Resources,Beijing 100038,China)

机构地区：[1]水利部发展研究中心,北京100038 [2]水利部节约用水促进中心,北京100038

出　　处：《水利发展研究》2023年第7期22-25,共4页Water Resources Development Research

基　　金：水利部水资源节约项目(126226001000190003)。

摘　　要：节水宣传工作在增强民众节水意识、培养节水习惯、提供节水知识与技巧、普及节水行为等方面发挥了重要作用。鉴于节约用水较强的社会属性,有必要从社会激励视角分析把握节水宣传的社会性特征和规律,以提高节水宣传教育工作的科学性和有效性。文章在对节水宣传教育进行社会学分析基础上,分析了我国节水宣传教育工作的主要方式,总结了工作开展中存在的重点问题,并从节水宣传教育的内容、对象、方式、机制等方面提出了进一步加强该项工作的建议。The water-saving publicity work has played an important role in enhancing public water-saving awareness,cultivating water-saving habits,providing water-saving knowledge and skills,and popularizing water-saving behaviors.Given the strong social attribute of water conservation,it is necessary to analyze and understand the social characteristics and laws of water-saving promotion from the perspective of social incentives,in order to improve the scientific and effective nature of water-saving promotion and education.On the basis of sociological analysis of water-saving publicity and education,this article analyzes the main methods of water-saving publicity and education work in China,summarizes the key problems in the work,and puts forward suggestions for further strengthening this work from the aspects of content,objects,methods,mechanisms of water-saving publicity and education.

关 键 词：节约用水 宣传教育 社会激励 社会心理学 启示建议 

分 类 号：TV213.4[水利工程—水文学及水资源]