基于百度指数的老君山风景区旅游网络关注度研究  

Research on the Tourism Network Attention of Laojun Mountain Scenic Spot Based on Baidu Index

作　　者：张洋洋 娄志强 李艳晓 Zhang Yangyang;Lou Zhiqiang;Li Yanxiao(School of Tourism and Planning,Pingdingshan University,Pingdingshan,Henan 467000,China)

机构地区：[1]平顶山学院旅游与规划学院,河南平顶山467000

出　　处：《绿色科技》2023年第13期270-275,共6页Journal of Green Science and Technology

摘　　要：以老君山风景区为研究对象,搜集百度指数平台2020年1月至2021年12月的日搜索数据,通过Excel、SPSS软件分析了老君山风景区网络关注度时空分布特征及其影响因素。研究得出:(1)景区存在一定的淡旺季,夏季与秋季关注度较高,冬季关注度较低;(2)“五一”“十一”假期期间,河南及周边地区网络关注度较高,且变化趋势较为相似;(3)关注度在全国各省市分布不均,关注度较高的省份主要为河南及周边省份,西藏、青海等偏远地区的关注度极低;(4)河南省内郑州、洛阳、南阳关注度较高,景区游客多为近距离出行;(5)通过SPSS相关性分析,得出景区空间分布特征是经济发展水平、空间距离和人口数量共同作用的结果。为此,提出以下建议:(1)加强营销和宣传、采取多元化的营销手段;(2)注重旅游产品升级、提高景区吸引力;(3)均衡淡旺季;(4)完善景区基础设施。Taking Laojunshan Scenic spot as the research object,the daily search data of Baidu Index platform from January 2020 to December 2021 were collected.Excel and SPSS software were used to analyze the temporal and spatial distribution characteristics and influencing factors of online attention of Laojunshan Scenic Spot.The results show that:①there is a certain peak season;summer and autumn attention is high;winter attention is low;②During the"May Day"and"National Day"holidays,the network attention in Henan and its surrounding areas was relatively high,and the change trend was similar;③The distribution of attention is uneven among provinces and cities in China.The provinces with high attention are mainly Henan and its neighboring provinces,while the remote areas such as Tibet and Qinghai receive very little attention;④In Henan Province,Zhengzhou,Luoyang and Nanyang attract more attention,and most of the tourists go out in short distance;⑤Through SPSS correlation analysis,it is concluded that the spatial distribution characteristics of scenic spots are the result of the combined action of economic development level,spatial distance and population size.The following suggestions are put forward:①marketing and publicity should be strengthened,and diversified marketing means should be adopted;②attention should be paid to the upgrading of tourism products and the attraction of scenic spots should be improved;③off-peak season should be balanced;④the infrastructure of scenic spots should be improved.

关 键 词：百度指数 老君山风景区 时空分布特征 相关性分析 

分 类 号：F592.7[经济管理—旅游管理]