民族旅游地市场化授益模式及实现路径——基于丽江甲子村的纵向案例研究  

The Market-oriented Benefit Granting Model and Its Realization Path in Relation to Ethnic Tourism Destinations:A Longitudinal Case Study Based on Jiazi Village in Lijiang

作　　者：吕宛青[1] 兰洪超 LYU Wanqing;LAN Hongchao(School of Business and Tourism Management,Yunnan University,Kunming 650091,China)

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650091

出　　处：《旅游学刊》2023年第9期62-76,共15页Tourism Tribune

基　　金：教育部人文社会科学研究规划基金项目“民族地区阻断规模性返贫长效机制的构建研究”(22YJA630060);云南省教育厅科学研究基金项目“三次分配下的民族旅游地社区授益模式研究”(2022Y087);云南大学研究生科研创新基金项目“数智赋能下的旅游产业链韧性重塑策略研究”(KC-22223105)共同资助。

摘　　要：立足于新时代促进共同富裕的大背景,如何从“输血式”帮扶向“造血式”支持日益成为民族旅游地发展的核心命题。文章采用单案例研究方法,基于丽江甲子村28年发展历程的探索式理论建构,提出市场化授益模式概念,系统探究民族旅游地市场化授益模式及实现路径。研究发现:(1)市场化授益模式是一种能力发展型授益,遵循“机会配置-机会开发-机会共生”机会逻辑,驱动案例地受益方实现“可行能力激活-组织能力迁移-动态能力生成”能力进阶,进而依托市场化路径实现民族旅游地内生发展的模式;(2)市场化授益模式逻辑起点是机会配置,具体包括机会配置下的可行能力激活、机会开发下的组织能力迁移和机会共生下的动态能力生成;(3)市场化授益模式的实现路径是机会与能力协同演化的结果,机会逻辑为能力的生成与演化提供了“干中学”基础,新生成的能力基础则推动了机会逻辑的演进;(4)市场化授益模式强调以包容性的方式接纳和巩固市场和创业机会开发的成果,以内生性共创共享的方式来实现共同富裕。Against a background of promoting common prosperity in the new era,how to shift from“blood transfusion-type”assistance to“hematopoietic-type”support has increasingly become the core question in relation to the development of ethnic tourism destinations.Here,we use the single-case study method based on the exploratory theoretical construction of Jiazi Village in Lijing over 28 years to develop the concept of a“market-oriented benefit granting model”and systematically explore this model and its realization path in relation to ethnic tourism destinations.We find that first,the marketoriented benefit granting model is a type of ability development-oriented benefit granting model,following the opportunity logic of“opportunity configuration—opportunity exploitation—opportunity symbiosis,”which enables the beneficiary to achieve“feasible ability activation—organizational ability transfer—dynamic ability generation”by relying on a market-oriented path to achieve the endogenous development of ethnic tourism destinations.Second,the logical starting point of the market-oriented benefit granting model is opportunity configuration and includes feasible ability activation under opportunity configuration,organizational ability transfer under opportunity exploitation,and dynamic ability generation under opportunity symbiosis.Third,the realization path of the market-oriented benefit granting model is the result of the co-evolution of opportunities and abilities.Opportunity logic provides the basis for“learning by doing,”enabling the generation and evolution of abilities,which in turn enable the evolution of opportunities.Fourth,the market-oriented benefit granting model emphasizes the need to accept and consolidate the achievements of the market and entrepreneurial opportunity exploitation in an inclusive manner,thereby achieving common prosperity through endogenous co-creation and sharing.

关 键 词：民族旅游地 市场化授益模式 案例研究 

分 类 号：F59[经济管理—旅游管理]