Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems  

作　　者：Fangyu Ye Xiaoshu Xu Yunfeng Zhang Yan Ye Jingyu Dai 

机构地区：[1]School of Design,East China Normal University,Shanghai,200063,China [2]School of Foreign Studies,Wenzhou University,Wenzhou,Zhejiang,325000,China [3]Centre for Portuguese Studies,Macao Polytechnic University,999078,Macao [4]Graduate School of Education,Stamford International University of Thailand,999003,Thailand [5]College of Art Design and Media,Sanda University,Shanghai,201209,China

出　　处：《Intelligent Automation & Soft Computing》2023年第8期1257-1274,共18页智能自动化与软计算（英文）

摘　　要：In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.

关 键 词：Interval valued neutrosophic AHP fashion culture fashion marketing model construction 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程]