视觉传达语境下现代文化元素在包装设计中的应用研究  

Research on the Application of Modern Cultural Elements in Packaging Design under Visual Communication

作　　者：刘莹 LIU Ying(Changchun College of Electronic Technology,Changchun 130000,China)

机构地区：[1]长春电子科技学院,吉林长春130000

出　　处：《绿色包装》2023年第8期88-91,共4页Green Packaging

摘　　要：本文根据现有研究资料,结合笔者自身在产品包装设计中的一些经验,以视觉传达理论为基础,就现代文化元素在产品包装设计中的运用进行了分析。文章阐述了视觉传达在产品包装设计中的作用,分析了视觉传达下现代文化元素在包装设计中的运用,最后就包装设计提出了相应的建议。希望通过研究,能够对企业的包装设计提供一些帮助和启示。Based on the existing research data,combined with some experience in product packaging design,and based on the theory of visual communication,this paper analyzes the application of modern cultural elements in product packaging design,first expounds the role of visual communication in product packaging design,analyzes the application of modern cultural elements in packaging design under visual communication,and finally puts forward corresponding suggestions on packaging design.Through the research,I hope to provide some help and inspiration for the packaging design of enterprises.

关 键 词：视觉传达 包装设计 文化习惯 现代文化元素 

分 类 号：TB482[一般工业技术—包装工程]