古乐器文化在白酒包装容器设计中的应用  

The Application of Ancient Musical Instrument Culture in The Design of Chinese Spirits Packaging Containers

作　　者：张文杰[1] 黎英[1] ZHANG Wen-jie;LI Ying(Hunan University of Technology,Zhuzhou 412000,China)

机构地区：[1]湖南工业大学,湖南株洲412000

出　　处：《绿色包装》2023年第8期112-116,共5页Green Packaging

基　　金：湖南省教育厅新文科研究与改革实践项目(湘教通〔2021〕94号)。

摘　　要：“对酒当歌,人生几何”。从古至今,音乐与酒之间有着深厚的文化结缘。通过分析古乐器文化和酒文化的特点,发掘乐器文化和酒文化形与意的融合,探析古乐器文化在白酒包装容器设计中的应用可通过几何形造型、特异造型、意向造型几种方式进行容器设计,进而更好地传播酒文化和乐器文化,并与包装相结合。Let us sing with wine in our hands!How long is a human life?From ancient times to the present,there has been a deep cultural bond between music and Chinese spirits.By analyzing the characteristics of ancient musical instrument culture and Chinese spirits culture,and exploring the fusion of musical instrument culture and Chinese spirits culture in terms of form and meaning,the thesis explores the application of ancient musical instrument culture in the design of white Chinese spirits packaging containers,which can be designed in several ways,including geometric shapes,idiosyncratic shapes and intentional shapes,in order to better communicate Chinese spirits culture and musical instrument culture and combine them with packaging.

关 键 词：白酒包装设计 古乐器文化 酒文化 容器设计 形与意融合 

分 类 号：TB482[一般工业技术—包装工程]