竞合关系下共享制造模式选择与决策优化  

Model selection and decisions optimization of sharing manufacturing under co-opetitive relationships

作　　者：蒋忠中[1,2] 林群庚 何娜 臧元基[1,2] JIANG Zhong-zhong;LIN Qun-geng;HE Na;ZANG Yuan-ji(School of Business Administration,Northeastern University,Shenyang 110169,China;Institute of Behavioral and Service Operations Management,Northeastern University,Shenyang 110169,China)

机构地区：[1]东北大学工商管理学院,沈阳110169 [2]东北大学行为与服务运作管理研究所,沈阳110169

出　　处：《控制与决策》2023年第8期2401-2414,共14页Control and Decision

基　　金：国家自然科学基金项目(71971052);教育部人文社会科学研究项目(22YJC630031);中央高校基本科研业务费国防重大项目(2023GFZD01).

摘　　要：随着共享制造的迅速发展,其服务模式逐渐丰富,衍生出共享生产设备和生产线的制造能力共享模式以及共享产品设计和研发能力的创新能力共享模式.共享制造供需双方通常属于同一垂直行业,因此,广泛地存在竞合关系.在竞合关系下如何进行共享制造模式选择与决策优化,进而提高参与主体利润是亟待解决的重要问题.鉴于此,针对竞合关系下共享制造模式选择与决策优化问题,首先,分别在两种共享模式下构建由供给方和需求方组成的博弈模型;然后,通过分析不同模式下供给方和需求方的均衡利润,给出供需双方的最优模式选择策略;最后,通过分析最优模式选择策略,给出在何种情形下共享制造模式是双赢模式.结果表明:最优模式选择主要由市场潜在需求规模和核心零部件占比决定,二者在不同情形下应选择不同的共享制造模式;当且仅当市场潜在需求规模中等且核心零部件占比中等时,共享制造模式是供需双方的双赢模式.研究结论可为竞合关系下共享制造模式选择与决策优化提供有益管理启示.With the rapid development of sharing manufacturing,its sharing models are gradually enriched,which has derived the manufacturing model of sharing production equipment and lines,and the innovation model of sharing product design,research and development capabilities.There are substantial co-opetitive relationships between the suppliers and demanders of sharing manufacturing since they normally belong to the identical industry.It is a significant problem to be solved urgently how to improve the profit of participants for model selection and decisions optimization in sharing manufacturing under co-opetitive relationships.Focusing on the problem,firstly,the two models composed of suppliers and demanders are established respectively.Secondly,the optimal model selection strategies are given by analyzing the equilibrium profit.Finally,when the sharing model are win-win models is given by analyzing the optimal strategies.The results show that the optimal model selection strategies are mainly determined by the market potential and the proportion of core components,and the suppliers and demanders should select different models under different circumstances.In addtion,only the potential market and the proportion of core components are moderate,sharing models are win-win models for suppliers and demanders.Results provide useful management enlightenment for the model selection and decisions optimization of sharing manufacturing under co-opetitive relationships.

关 键 词：共享制造 竞合关系 模式选择 制造能力共享 创新能力共享 

分 类 号：O225[理学—运筹学与控制论]