中国对“一带一路”沿线国家文化产品出口现状、问题和对策建议  

Research on the Current Situation,Problems and Countermeasures of Cultural Products Export of China to"the Belt and Road"Initiative Countries

作　　者：王丽[1] 张伟玉 Wang Li;Zhang Weiyu(China Institute for Service Trade Beijing International Studies University,Beijing 100024;Institute of Globalization and China’s Modernization Research University of International Business and Economics,Beijing 100029)

机构地区：[1]北京第二外国语学院中国服务贸易研究院,北京100024 [2]对外经济贸易大学全球化与中国现代化问题研究所,北京100029

出　　处：《对外经贸》2023年第9期6-9,27,共5页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2021年度北京第二外国语学院校级科研专项项目(项目编号:KYZX21A013);对外经济贸易大学中央高校基本科研业务费专项资金资助项目(项目编号:20JX03);对外经济贸易大学优秀青年学者资助项目阶段性研究成果(项目编号:20YQ17)。

摘　　要：共建“一带一路”10年来,中国对沿线国家的图书、电影、电视节目、网络游戏等文化产品出口贸易规模持续增长,出口增速相对较快,核心文化产品出口占比逐渐上升,贸易发展趋势总体向好。分析中国对“一带一路”64个国家的文化产品出口现状,就出口结构、出口市场等方面的问题,提出促进中国对“一带一路”沿线国家文化产品出口贸易,应优化国际市场布局,提高出口市场多元化水平,注重文化产品内容创新,提升文化产品出口质量,根植于传统优秀文化资源,打造中国文化产品国际品牌,改变文化传播和交流方式。Since the establishment of the Belt and Road Initiative in recent 10 years,the export trade of books,movies,TV programs,online games and other cultural products between China and other countries along the route has continued to grow,and the export growth rate is relatively fast.The export proportion of core cultural products has gradually increased,and the trade development trend is generally good.This article analyzes the status of cultural product exports between China and the 64 countries that jointly build"the Belt and Road"and puts forward the promotion of China's cooperation with"the Belt and Road"on the issues of the export structure,export markets To develop the export trade of cultural products in countries along"the Belt and Road Initiative",we should optimize the layout of the international market,improve the diversification of the export market,pay attention to the innovation of cultural product content,improve the quality of cultural product export,root in traditional excellent cultural resources,build an international brand of Chinese cultural products,and change the cultural transmission and communication methods.

关 键 词：一带一路 核心文化产品 出口结构 出口市场 

分 类 号：F752.65[经济管理—国际贸易]