新冠疫情背景下榆林市大众体育消费现状与趋势研究  

Current Situation and Trend of Mass Sports Consumption in Yulin under the background of Covid-19

作　　者：崔彩云 CUI Cai-yun(School of Physical Education,Yulin University,Yulin 719000,China)

机构地区：[1]榆林学院体育学院,陕西榆林719000

出　　处：《榆林学院学报》2023年第5期112-116,120,共6页Journal of Yulin University

基　　金：榆林市科技局计划项目(CXY—2022—113)。

摘　　要：在2020年初突发的新冠肺炎疫情影响下,对榆林市经济发展和社会正常运行形成了严重冲击,本文通过对榆林市大众体育消费现状进行调查,了解不同年龄、性别、学历、职业、收入对大众体育消费水平的影响,了解榆林市居民的各项日常活动及消费偏好,通过分析疫情前后榆林市大众体育消费行为的变化以及影响因素,进一步为政府部门制定相关政策、完善优化大众体育消费结构、树立正确的体育消费观念,对于促进榆林市大众消费市场的进一步发展、更好的引导人们进行科学合理的健康消费,同时为榆林市大众体育消费的研究提供一些理论依据。Covid-19 has had a serious impact on the economic development and normal operation of society in Yulin.This article investigates the current situation of mass sports consumption in Yulin to understand the influence of different ages,genders,education backgrounds,occupations,income on mass sports consumption level,as well as the daily activities and consumption preferences of residents in Yulin City.It analyzes the changes and influencing factors of mass sports consumption behavior in Yulin before and after the epidemic,and further formulates relevant policies for government departments,improves and optimizes mass sports consumption structure and correct concept of sports consumption,to promote the further development of mass consumption market in Yulin,guiding people’s scientifical,rational and healthy consumption,and provide some theoretical basis for the research on mass sports consumption.

关 键 词：新冠疫情 榆林市 大众体育消费 对策 

分 类 号：G812[文化科学—体育学]