乡村振兴背景下直播电商赋能广西农民增收模式及规范化建议  

Models of Live-broadcasting E-commerce Helping Guangxi’s Farmers to Increase Income in the Context of Rural Revitalization and Standardised Suggestions

作　　者：李湘棱 江春[1] LI Xiangling;JIANG Chun(College of Digital Economics,Nanning University Nanning,Guangxi 530299)

机构地区：[1]南宁学院数字经济学院,广西南宁530299

出　　处：《中国商论》2023年第17期31-34,共4页China Journal of Commerce

基　　金：2022年广西哲学社会科学规划研究课题“直播电商赋能广西乡村农民增收新生态模式研究”(22FGL030);2022年南宁市社会科学研究资助课题一般项目“南宁市直播电商赋能农民增收促进乡村振兴对策研究”。

摘　　要：直播电商为农业、农村及农民带来了全方位、多方面的变化,成为拓宽农民增收致富渠道的重要力量。本文探讨在乡村振兴背景下,直播电商赋能广西农民增收的意义、直播电商的发展现状、直播电商赋能农民增收助力乡村振兴、直播电商赋能广西农民增收的模式,并提出广西农产品直播电商规范健康发展的建议,希望能为获得数字赋能的广西农民有效地参与市场活动提供理论借鉴和实践参考,进而实现增收。同时,为国内其他地区在巩固脱贫攻坚胜利果实、实现乡村高质量振兴的过程中,从工作模式和方法方面提供有效参考。Live-broadcasting e-commerce has brought all-round and multi-faceted changes to agriculture,rural areas and farmers,and has become an important force to broaden the channels for farmers to increase their income and become rich.This paper discusses the significance of live-broadcasting e-commerce helping Guangxi s farmers to increase their income in the context of rural revitalization,the development status of live-broadcasting e-commerce,models of live-broadcasting e-commerce helping farmers to increase their income to promote nural revitalization,and live-broadcasting e-commerce helping Guangxi's farmers to increase their income,and puts forward the suggestions for the standardized and healthy development of live-broadcasting e-commerce of agricultural products in Guangxi in the hope of providing theoretical reference and practical reference for the digitalization helping Guangxi's farmers to participate in the market activities effectively,and thus achieve income increase,and at the same time is conducive to other regions in China in consolidating the achievements in poverty alleviation and achieving high-quality nural revitalization,providing effective reference in terms of working models and methods.

关 键 词：乡村振兴 直播电商 农民增收 农产品 品牌宣传 

分 类 号：F724.6[经济管理—产业经济]