“丝绸之路经济带”沿线省域文化产业聚集对传媒企业高质量发展影响研究  

Research on the Impact of Cultural Industry Agglomeration on the High-quality Development of Media Enterprises in Provinces along the“Silk Road Economic Belt”

作　　者：刘雨萌[1] LIU Yumeng(Guangxi University of Foreign Languages Nanning,Guangxi 530222)

机构地区：[1]广西外国语学院,广西南宁530222

出　　处：《中国商论》2023年第18期144-147,共4页China Journal of Commerce

基　　金：广西全州县旅游局委托项目(2021QZTC004)。

摘　　要：加快产业聚集的发展尤其是文化产业聚集的发展有助于提升传媒企业价值,这对于我国实施高质量发展具有重要的战略意义。文章基于“丝绸之路经济带”沿线省域传媒A股相关上市公司数据实证分析文化产业聚集对传媒企业高质量发展的影响。研究发现,文化产业聚集对传媒企业高质量发展呈正向促进作用,文化产业聚集提升一个单位对“丝绸之路经济带”沿线省域传媒企业高质量发展提升0.74%。西南地区与西部地区文化产业聚集对传媒企业高质量相关系数差距显著,文化产业聚集越高的地区其传媒企业高质量发展程度越高。最后,本文提出着力发展文化产业聚集发展的外部环境,保持文化产业聚集适度发展,合力推动文化产业聚集传媒企业能力提升相关政策建议,以供参考。Accelerating the development of industrial agglomeration,especially the development of cultural industry agglomeration,can help to enhance the value of media enterprises,which is of great strategic significance for the implementation of high-quality development in China.The article empirically analyses the impact of cultural industry agglomeration on the high-quality development of media enterprises based on the data of A-share listed media companies in the provinces along the"Silk Road Economic Belt".It is found that the aggregation of the culture industry has a positive effect on the high-quality development of media enterprises,and the increase of one unit of culture industry aggregation enhances the high-quality development of media enterprises in the provinces along the"'Silk Road Economic Belt by 0.74%.There is a significant difference between the correlation cofficients of the aggregation of cultural industries on the high quality of media enterprises in Southwest China and Western China,and the higher the aggregation of cultural industries is,the higher the degree of high-quality development of media enterprises is.Finally,this paper puts forward the policy suggestions to develop the external environment for the development of cultural industry agglomeration,maintain the moderate development of cultural industry agglomeration,and jointly promote the ability of media enterprises in cultural industry agglomeration,for reference.

关 键 词：丝路经济带 文化产业聚集 传媒企业 高质量发展 技术创新 

分 类 号：F124[经济管理—世界经济]