基于用户消费特征的Z世代小家电产品情感化设计策略研究  

RESEARCH ON EMOTIONAL DESIGN STRATEGY OF GENERATION Z SMALL APPLIANCE BASED ON USER CONSUMPTION CHARACTERISTICS

作　　者：徐钰松 赵可恒 XU YUSONG;ZHAO KEHENG

机构地区：[1]常州大学美术与设计学院

出　　处：《设计》2023年第17期85-87,共3页Design

摘　　要：关注Z世代的人群情感层面需求,使小家电产品能够在情感层面与消费者产生共鸣。通过对目标人群的消费特征的分析,将其消费特征映射在设计层面表达,重视传统小家电产品功能的基础上,对小家电产品的情感化设计所产生的必要性与可能性进行分析,并通过情感三层次理论的进行指导分析,探讨小家电产品的情感化设计的表达方式,构建小家电产品在用户情感层面设计表达方向。Pay attention to the emotional needs of the Generation Z population,so that Small appliance can resonate with consumers at the emotional level.Based on the analysis of the consumption characteristics of the target population,mapping their consumption characteristics to the design level,emphasizing the functions of traditional Small appliance,the necessity and possibility of emotional design of Small appliance were analyzed,and the expression of emotional design of Small appliance was discussed through the guidance of the emotional threelevel theory.Construct the design expression direction of Small appliance at the user emotional level.This method can provide reference for product research and strategy development of Generation Z population.

关 键 词：工业设计 Z世代 设计策略 情感化设计 小家电产品 

分 类 号：TB472[一般工业技术—工业设计]