乡村旅游社区居民主观幸福感变迁机理——聚焦发展期到巩固期的幸福拐点  

Mechanism of change in residents’subjective well-being in rural tourism communities:The turning point of happiness from the development stage to the consolidation stage

作　　者：李燕琴[1] 施佳伟 罗湘阳 LI Yanqin;SHI Jiawei;LUO Xiangyang(School of Management,Minzu University of China,Beijing 100081,China)

机构地区：[1]中央民族大学管理学院,北京100081

出　　处：《地理科学进展》2023年第8期1514-1526,共13页Progress in Geography

基　　金：国家自然科学基金项目(41871145);中央民族大学交叉研究专项(2021JCXK10)。

摘　　要：主观幸福感是居民生活质量的重要表征,探究旅游地“幸福拐点”的形成机理可为旅游助推乡村振兴提供科学依据。论文基于社会表征理论与唤醒激活理论,分别选取处于旅游发展期(内蒙古额尔古纳市恩和村)和巩固期(额尔古纳市室韦村)的两个相似村落开展同时性横断设计,运用模糊集定性比较分析法(fsQCA)考察价值观与旅游感知价值对居民主观幸福感的影响组态路径。研究发现:①居民主观幸福感受感知价值与价值观的共同影响,其既源于外在旅游影响刺激,也受居民内在社会表征系统调节;②旅游发展期和巩固期居民主观幸福感前因条件存在差异,感知价值驱动因素由“经济+传统文化生活”向“经济+外向社会关系”转变,水平集体主义价值观作用在经营大户中有所减弱;③“幸福拐点”的产生源于第I阶段居民“物质+独立自我”的价值追求对主观幸福感作用有所减弱,而第II阶段“非物质+互依自我”的价值追求未被充分唤醒和支撑。研究认为打造文化价值共振核、拓展价值共创圈、提升旅游价值功能和遵循现代化价值转型规律是乡村旅游治理中超越“幸福拐点”的有效途径。Rural tourism development is an important force to promote the rural revitalization strategy and can realize people's aspiration for a better life and improve their quality of life.Subjective well-being is an important representation of residents'quality of life.This study aimed to explore the formation mechanism of the"turning point of happiness"phenomenon in tourism destinations,and thus provide a scientific guidance for tourism to boost the realization of rural revitalization strategy.Based on the social representations theory and arousal modulation theory,this study selected two villages in the development stage(Enhe Village,Ergun City,Inner Mongolia)and consolidation stage(Shiwei Village,Ergun City,Inner Mongolia)to apply a simultaneous crosssectional design,and used the fsQCA method to investigate configuration paths of the impact of values and perceived value on residents'subjective well-being.Based on comparison,we found that:From the development stage to the consolidation stage,the subjective well-being of residents in the tourism community showed a downward trend.There were significant differences in the social,cultural,and functional value perceptions of residents in the two places,and there were also significant differences between individualism and horizontal collectivism.Each dimension of perceived value and the values were not the necessary condition for forming residents'high-level subjective well-being.In the development stage(Enhe),the perceived economic and cultural value and horizontal collectivism played a more prominent role in forming residents'high-level subjective wellbeing.In the consolidation stage(Shiwei),the role of perceived economic and social values and individualism in forming residents'high-level subjective well-being was more prominent.The results show that:1)Residents'subjective well-being is influenced by both perceived value and values.It is not only stimulated by external tourism impact,but also regulated by residents'internal social representation system.2)There were differ

关 键 词：感知价值 价值观 主观幸福感 旅游地生命周期 幸福拐点 

分 类 号：F327[经济管理—产业经济] F592.7[社会学] C912.6