基于广西高校微信公众号实践的民族边疆地区高校网络宣传阵地建设策略研究  

Research on the Construction Strategy of Network Publicity Positions of Colleges and Universities n Ethnic Frontier Areas Based on the Practice of WeChat Public Accounts in Guangxi Universities

作　　者：吴佳[1] 徐华[1] WU Jia;XU Hua(Guangxi Medical University,Nanning Guangxi 530021,China)

机构地区：[1]广西医科大学,广西南宁530021

出　　处：《湖北开放职业学院学报》2023年第18期137-138,147,共3页Journal of Hubei Open Vocational College

基　　金：广西教育科学规划2021年度重点课题“全媒体视域下广西高校网络思想政治教育现状与提升路径研究”(项目编号:2021A018);2021年广西高校大学生思想政治教育理论与实践研究课题“新发展阶段提升高校网络意识形态话语权建设研究——基于广西高校校园网络宣传阵地建设实践”(项目编号:2021LSZ001)。

摘　　要：信息技术的发展使网络人人可用、全员媒体,网络正成为新的大众生活场和舆论场,对民族边疆地区高校的网络意识形态带来巨大机遇与挑战。高校网络宣传阵地建设关系到高校意识形态的安全与稳定,本文以民族边疆地区广西的高校微信公众号建设实践为例,紧密结合大学生的媒介使用情况调研,就如何提升民族边疆地区网络宣传阵地的传播力、引领力、影响力提出思考建议。The development of information technology has made the Internet available to everyone and the media for all employees,and the Internet is becoming a new field of public life and public opinion,bringing great opportunities and challenges to the network ideology of colleges and universities in the national border areas.The construction of the network publicity position of colleges and universities is related to the security and stability of the ideology of colleges and universities,this paper takes the practice of the WeChat public account construction of colleges and universities in Guangxi in the ethnic frontier areas as an example,closely combines the media use of college students to investigate,and puts forward thinking suggestions on how to enhance the communication,leading power and influence of the network publicity position in the ethnic border areas.

关 键 词：民族边疆地区 高校网络宣传阵地 微信公众号 

分 类 号：D64[政治法律—政治学]