媒介、空间与框架分析方法重构  

Media,Space and Frame Analysis Methods Innovation

作　　者：潘霁[1,2] Pan Ji

机构地区：[1]复旦大学信息与传播研究中心 [2]复旦大学新闻学院,上海200433

出　　处：《南京社会科学》2023年第8期97-104,共8页Nanjing Journal of Social Sciences

基　　金：国家社科基金项目“传播基础设施激活社区公共生活效果研究”(20BXW055)的阶段性成果。

摘　　要：“框架”组织空间体验,界定场景定义,是社会科学的经典概念。传统框架分析方法或侦查都市实体空间反复发生的交往形式,或探究屏幕纸张平面文本的显著度结构,两者皆基于大众媒介运作和都市空间的状况展开。Vision Pro和Google Daydream等移动虚仿(MVR)技术,催生新的中介过程和空间混杂形态,进而刺激了框架分析方法的创新。本文基于媒介空间的概念,反思框架分析方法的演进,提出移动虚仿时代的框架分析从技术系统角度探析虚实框架的渗透铆接结构,从系统创生的视角追踪个人在游戏空间漫游过程中生成的框架线索,从多重移动性共存出发探讨混杂空间不同移动性的框架校对。本研究结合媒介空间变化,重构框架分析方法和问题意识,对以媒介为立场促进移动传播时代社会科学的反思创新,理解数字空间经验,推进数字文明具有启发意义。As a classical sociological concept,frames organize spatial experience and defines various situations in daily life.Traditional frame analysis either examines social interactions in urban spaces or explicates salience structures in media texts.Both are based on the development of mass media and urbanization.MVR technologies such as Vision Pro and Google Daydream create novel mediation and spatialization processes.New media and new urban space prompt frame theory to change its methods and approaches.This study explores the evolution of frame analysis methods and advocates that frame analysis include techno-social system analysis to describe the coupling of virtual-actual space frames;examination of gamified navigation to highlight individual's improvised creation of framing cues;and study of the multi-stability of multiple mobilities in MVR-based hybrid spaces.Innovating frame analysis methods and problematics is significant for understanding of hybrid space and digital civilization in the era of mobile VR technologies.

关 键 词：框架分析 混杂空间 移动虚仿 中介化 

分 类 号：G201[文化科学—传播学]