网络空间的“人设”泛滥及其社会文化症候  

The Inundation of"Persona Setting"in Cyberspace and Its Sociocultural Symptoms

作　　者：王庆 夏凯 WANG Qing;XIA Kai

机构地区：[1]海南师范大学新闻传播与影视学院,海南海口570100

出　　处：《学习与实践》2023年第9期115-125,共11页Study and Practice

基　　金：国家社会科学基金项目“媒介化时代中国社会意识形态的舆论表征与互动研究”(项目编号:19BXW004)。

摘　　要：近年来,网络空间“人设”泛滥现象日益突显。“人设”在社交媒体技术、平台资本和消费文化的叠加效应下,已全面渗透到人们的休闲娱乐、文化和日常生活世界,并显现出异化趋势——背离自然表演和真实自我的本义,成为奇幻的“人的景观”。同时,“人设崩塌”的戏剧性媒介展演也层出不穷,引发网络狂欢和社会情绪震荡。本研究从“多重自我”“虚幻自我”和“物化自我”的三个维度来阐释“人设”异化的新媒介表征,并将网络“人设”泛滥的“超级媒介奇观”作为一则“社会性寓言”予以文化的症候式解读,以揭示媒介化“人设”的泛滥对人的自我、社会文化交往和公共生活所造成的危害,由此提出对网络文化生态的治理之策。The"persona setting"has been increasingly prominent in cyberspace recently.Under the super⁃imposed effect of social media technology,platform capital and consumerism culture,"persona setting"has fully penetrated into people's entertainment,leisure,culture and daily life,and shows a trend of alienation--deviating from the original meaning of natural performance and real self,and becoming a magical"human spectacle".Moreover,dramatic media performances of"persona setting collapse"also emerge one after anoth⁃er,causing waves of network carnival and moral shock of the whole society,which can be called"super media spectacle".This study explains the new media representation of alienation of"persona setting"from the three dimensions of"multiple self","illusory self"and"materialized self",and takes the infinite cycle of super me⁃dia spectacle of"ups and downs"of network"persona setting"as a"social allegory"to interpret cultural symp⁃toms,to reveal the damage caused by the overflow of mediaized"persona setting"to human"self",social inter⁃action and public life.Some suggestions on governance strategies to the internet cultural environment are put forward.

关 键 词：媒介化人设 媒介奇观 自我异化 社会文化症候 技术伦理 

分 类 号：G206[文化科学—传播学]