“两创”方针指导下中医药文化精准传播策略探析  

Analysis on the Precise Communication Strategy of Traditional Chinese Medicine Culture Under the Guidance of the“Two Innovations”Policy

作　　者：任亚硕[1] 李桂瑜 冯祥[1] 杨硕鹏[1] 金晓琴[1] REN Yashuo;LI Guiyu;FENG Xiang;YANG Shuopeng;JIN Xiaoqin(Anhui University of Chinese Medicine,Hefei 230012,China;The Fourth Outpatient Department of the Eastern Theater Command General Hospital,Nanjing 210002,China)

机构地区：[1]安徽中医药大学,安徽合肥230012 [2]东部战区总医院第四派驻门诊部,江苏南京210002

出　　处：《陕西中医药大学学报》2023年第5期17-22,共6页Journal of Shaanxi University of Chinese Medicine

基　　金：安徽中医药大学2019年人文社科研究重点项目(2019rwzd03)。

摘　　要：以习近平总书记提出的“两创”文化方针为指导,阐述了中医药文化“两创”基本内涵,分析了传播主体、传播渠道、传播内容、传播受众等方面影响中医药文化传播的问题,提出了通过明确传播受众、定制传播内容、优化传播过程、评估传播实效以实现中医药文化精准传播的策略。In the article,guided by the cultural policy of“Two Innovations”proposed by General Secretary XI Jinping,the basic connotation of“Two Innovations”in traditional Chinese medicine culture is elaborated,and the issues affecting the dissemination of traditional Chinese medicine culture in terms of dissemination subjects,channels,content,and audience are analyzed.Strategies are proposed to achieve precise dissemination of traditional Chinese medicine culture by clarifying the dissemination audience,customizing the dissemination content,optimizing the dissemination process,and evaluating the effectiveness of dissemination.

关 键 词：创造性转化 创新性发展 中医药文化 精准传播 

分 类 号：R2-03[医药卫生—中医学] G206[文化科学—传播学]