免费开放模式下的工业旅游景区游客感知研究——以太原东湖醋园为例  

Research on Tourist Perception of Industrial Scenic Spot under the Free Admission Mode—Taking Taiyuan East Lake Vinegar Garden as an Example

作　　者：冯叶 Feng Ye(Taiyuan University,Taiyuan 030000)

机构地区：[1]太原学院,太原030000

出　　处：《西部学刊》2023年第18期44-48,共5页Journal of Western

基　　金：2022年度山西省哲学社会科学规划课题“地方依恋理论视角下山西工业遗产的保护与重塑”(编号:2022YY193)阶段性研究成果。

摘　　要：工业旅游是工业遗产活化、“老字号”工业品牌发展、城市更新及转型的重要途径。以太原东湖醋园为研究对象,基于大众点评游客评论,运用网络文本分析法,探究免费开放模式下的工业旅游景区游客感知。结果表明,认知形象感知可归纳为空间环境、工艺流程、旅游服务、旅游商品和旅游体验5个维度;情感形象的积极感知大于负面感知,负面感知主要是展示手段单一、服务水平较低、感官刺激较大、服务设施陈旧;总体感知表现为“核心—边缘”的圈层分布。基于此,提出东湖醋园的形象优化建议:(一)科技助力,艺术融入,创新展示方式;(二)多重发力,提升服务水平;(三)文化为魂,优化旅游产品结构。Industrial tourism plays a crucial role in the revitalization of industrial heritage,development of time-honored brands,and urban renewal and transformation.This essay studies comments about Taiyuan East Lake Vinegar Garden on Dianping.com applying network text analysis,and analyzes tourist perception of industrial scenic spot under the free admission mode.The results show that cognitive image perception can be categorized into five dimensions:spatial environment,technical flow process,tourism services,tourism products,and tourism experience.Although the positive perception of emotional image is greater than the negative one,tourists are dissatisfied with the single display method,poor service,strong sensory stimulation,and outdated service facilities.The overall perception is distributed as a“core-edge”circle.To optimize the image of East Lake Vinegar Garden,this essay suggests to innovate display methods,upgrade service levels,and improve the structure of tourism products.

关 键 词：工业旅游 旅游目的地形象 游客感知 免费经济 

分 类 号：F592.7[经济管理—旅游管理]