意见领袖在制造教育焦虑吗?——一项关于“鸡娃”公众号的研究  

Are Opinion Leaders Creating Educational Anxiety?—Research on“Tiger Parenting”Official Accounts

作　　者：侯娜 Hou Na(Beijing University of Technology,Beijing 100124)

机构地区：[1]北京工业大学,北京100124

出　　处：《西部学刊》2023年第18期86-89,共4页Journal of Western

摘　　要：近年来,“鸡娃”之风由现实蔓延至网络。“鸡娃”不仅仅是一种家庭内部的教育行为,实际是由一种多方主体共同作用的结果。以公众号为基础的意见领袖发布“权威”的育儿经验,并通过群体极化、量化标题、优惠团购等方式运营。家长很容易模仿意见领袖的行为,卷入更加激烈的教育竞赛,焦虑的情绪也会实现传递。本身具有知识传递功能的意见领袖变成商业运营的假性领袖,“育儿干货”变得良莠不齐。因此,建议家长要善于利用网络意见领袖的优质资源,提升对育儿经验的辨别力,树立科学合理的育儿观念,缓解教育焦虑情绪,促进孩子全面发展、健康成长。Recently,the Internet has witnessed the emergence of“Tiger Parenting”education,which appears to be a type of family education but is influenced by several factors.Opinion leaders post“authoritative”parenting experience on their public accounts run by group polarization,quantitative titles,and discounts and group-buying.Therefore,parents tend to follow the lead of opinion leaders and become more competitive in the education of their children,expressing educational anxiety from one to another.However,many opinion leaders who are supposed to convey knowledge and wisdom are just puppets of the commercial operation,and the authenticity of their“parenting advice”remains in doubt.This essay suggests that parents Fshould discriminate between beneficial educational advice and the false one,establish scientific parenting concept,alleviate anxiety and pursue an all-rounded and healthy development of children.

关 键 词：教育焦虑 意见领袖 鸡娃 微信公众号 育儿方式 

分 类 号：G206[文化科学—传播学] G40