消费社会中文化商品拜物教的式样化研究  

A Study on the Stylization of Cultural Commodity Fetishism in a Consumer Society

作　　者：孙熙雯 SUN Xi-wen(School of Marxism,Harbin Normal Uiversity,Harbin 150025,China)

机构地区：[1]哈尔滨师范大学马克思主义学院,黑龙江哈尔滨150025

出　　处：《哈尔滨师范大学社会科学学报》2023年第4期1-6,共6页Journal of Social Science of Harbin Normal University

摘　　要：审视消费社会中文化商品拜物教现象的出现,是以马克思商品拜物教思想作为理论根基,融合了霍克海默和阿多诺文化工业批判思想的集合和演变,从而对文化商品拜物教现象进行研究和批判。在资本逻辑和符号逻辑的双重引导下,文化成为供人们选择和消费的文化商品。由于大众传媒对文化商品的大规模生产和广泛传播,使人们逐渐形成了一种消费时所需要的自我身份和个性特征的符号化认知。这种自我身份和个性特征通过各种媒介不断地被传播,并在社会成员中形成了一种新的心理定势:自己就是消费时所需要的、与他人不同的、有价值的符号。而这种新的心理定势就是文化商品拜物教式样化。因此,通过对消费社会中文化商品拜物教式样化的研究,有益于我国辩证地看待西方的消费现象,避免我国陷入不健康和非理性的消费文化中。在消费生活蓬勃发展的今天,这一反思对于健康、绿色消费观的建立具有重要启示意义。The emergence of the phenomenon of cultural commodity fetishism in the consumer society is based on Marx’s commodity fetishism theory,and integrates the collection and evolution of Horkheimer's and Adorno's critical thoughts on cultural industry,so as to study and criticize the phenomenon of cultural commodity fetishism.Under the dual guidance of capital logic and symbolic logic,culture becomes a cultural commodity for people to choose and consume.Due to the mass media’s mass production and wide dissemination of cultural commodities,people have gradually formed a kind of self-identity and personality characteristics of consumption need to symbolize cognition.Such self-identity and personality characteristics are constantly transmitted through various media,and a new mental set is formed among the members of the society:oneself is a valuable symbol that is different from others and needed in consumption.This new mental set is the fetishization of cultural goods.Therefore,through the study of the style of cultural commodity fetishization in the consumer society,it is useful for our country to look at the western consumption phenomenon dialectically,avoid our country into unhealthy and irrational consumption culture.With the rapid development of consumption life today,this reflection has important implications for the establishment of healthy and green consumption concept.

关 键 词：消费社会 文化商品拜物教 式样化 

分 类 号：B152[哲学宗教—世界哲学]