基于模糊综合评价法的苍山景区生态环境游客满意度研究  

On the Tourists Satisfaction of Ecotourism in Dali Cangshan Mountain Scenic Spot Based on the Fuzzy Comprehensive Evaluation Method

作　　者：周绍艳 周亚婷 张朝元 ZHOU Shaoyan;ZHOU Yating;ZHANG Chaoyuan(School of Mathematics and Computer,Dali University,Dali 671003,Yunnan,China)

机构地区：[1]大理大学数学与计算机学院,云南大理671003

出　　处：《昆明冶金高等专科学校学报》2023年第3期121-126,共6页Journal of Kunming Metallurgy College

基　　金：大理大学第八期教育教学改革研究项目:新工科背景下高等数学课程教学改革研究与实践(2022JGY08-99);新工科背景下MATLAB融入线性代数的教学改革与研究(2022JGY08-13)。

摘　　要：游客满意度是景区实现可持续发展的核心驱动。研究基于模糊综合评价法,从自然景观体验、生态环境体验、认知价值、亲环境行为4个角度出发编制苍山景区游客满意度调查问卷,发放并回收有效问卷317份。以5分制为基础对数据进行处理,结果表明:自然景观体验评分4.344,生态环境体验评分4.395,认知价值评分3.9174,亲环境行为评分3.9365;游客对苍山景区的整体满意度为3.9047,介于一般与比较满意之间。苍山景区游客满意度在自然维度表现较好,在人文维度表现一般。Tourists satisfaction is the core driving force for the sustainable development of scenic spots.Based on the fuzzy comprehensive evaluation method,the research compiled questionnaires on the satisfaction of tourists in Cangshan Mountain Scenic spot from the perspectives of landscape experience,ecological environment experience,cognitive value,and pro-environment behavior.The data from 317 valid questionnaires were processed based on the 5-point scale.The results showed that the score of tourists landscape experience was 4.344,that of the ecological environment experience was 4.395,that of the cognitive value was 3.9174,and that of the pro-environment behavior was 3.9365.The overall satisfaction of the tourists visiting Cangshan Mountain is 3.9047,which is between general and relatively satisfied.It is concluded that Cangshan Mountain is good at attracting tourists with its landscape while mediocre with its human culture.

关 键 词：苍山景区 生态环境 模糊综合评价法 游客满意度 

分 类 号：F592.7[经济管理—旅游管理]