焦作市铁棍山药发展现状及对策  

Development Status and Countermeasures of Iron Rod Yam in Jiaozuo City

作　　者：张家赫 ZHANG Jiahe(Heilongjiang Bayi Agricultural University,Daqing 163000,China)

机构地区：[1]黑龙江八一农垦大学,黑龙江大庆163000

出　　处：《现代食品》2023年第14期226-228,共3页Modern Food

摘　　要：铁棍山药源于河南焦作温县,目前虽然已形成了一定的知名度和市场占有率,但是还面临着品牌效应不足、市场竞争混乱、出口受阻等较为严重的问题。本文通过对焦作市铁棍山药发展现状的剖析以及分析推广过程中存在的问题,提出利于焦作市铁棍山药发展的若干策略,旨在为以焦作市铁棍山药为代表的特色产品及相关产业发展提供参考。Iron rod yam originated from Wen County,Jiaozuo,Henan Province.Although it has formed a certain popularity and market share,it still faces serious problems such as insufficient brand effect,chaotic market competition and blocked export.This paper analyzes the development status of iron rod yam in Jiaozuo City,and analyzes the problems existing in the promotion process,and puts forward some strategies conducive to the development of iron rod yam in Jiaozuo City,aiming to provide reference for the development of characteristic products and related industries represented by iron rod yam in Jiaozuo City.

关 键 词：焦作 铁棍山药 特色农业经济 品牌 

分 类 号：S632.1[农业科学—蔬菜学]