基于网络评论的中国海洋主题公园游客感知研究  

A Study on Tourist Perception of China’s Ocean Theme Park Based on Online Reviews

作　　者：尹书婷 段佩利 尹鹏 YIN Shuting;DUAN Peili;YIN Peng(School of Business,Ludong University,Yantai 264039,Shandong,China)

机构地区：[1]鲁东大学商学院,山东烟台264039

出　　处：《科技和产业》2023年第16期102-106,共5页Science Technology and Industry

基　　金：教育部人文社会科学研究青年基金(19YJCZH229);山东省社会科学规划研究专项(21CCXJ02);山东省优质专业学位教学案例库项目(SDYAL2022162);烟台市哲学社会科学规划项目(2020YTSK-102);山东省省级大学生创新创业训练计划项目(S202210451067)。

摘　　要：为进一步加快海洋主题公园转型升级,推动海洋旅游产业实现高质量发展,基于中国30个海洋主题公园的线上游客评论数据,运用编码分析和网络文本分析,开展海洋主题公园游客感知研究。结果表明:亲子游是中国海洋主题公园的主要旅游形式,多数游客对中国海洋主题公园旅游形象感知持积极态度,满意度较高;正面情感评论中,高频词出现频率较高的是情感体验和旅游吸引物类,其中情感体验中的推荐程度类高频词占比最高,旅游吸引物中的特色场馆和海洋生物类高频词占比较高;负面情感评论中,高频词出现频率最高的是旅游吸引物类,其次是情感体验和管理服务类,其中旅游吸引物、旅游成本、治安水平和服务质量方面是游客负面情感产生的主要原因。In order to further accelerate the transformation and upgrading of marine theme parks and promote the high-quality development of the marine tourism industry,code analysis and online text analysis based on online visitor review data from 30 marine theme parks in China were used to conduct a study on visitor perception in marine theme parks.The results are as follows.Parent-child tourism is the main form of tourism in China’s marine theme parks,and most tourists have a positive attitude towards the perception of the tourism image of China’s marine theme parks,with high satisfaction.In positive emotional reviews,the high-frequency words that appear more frequently are in the categories of emotional experience and tourism attractions,with the highest proportion of high-frequency words in the category of recommendation degree in emotional experience,and the relatively high proportion of high-frequency words in the category of featured venues and marine organisms in tourism attractions.In negative emotional reviews,the highest frequency of high-frequency words is in the category of tourism attractions,followed by emotional experience and management services.Among them,tourism attractions,tourism costs,public security level,and service quality are the main reasons for negative emotions among tourists.

关 键 词：游客感知 网络评论 海洋主题公园 

分 类 号：F592.3[经济管理—旅游管理] P74[经济管理—产业经济]