杭州亚运文化对居民体育消费行为的影响  

Influence of Hangzhou Asian Games Culture onResidents Sports Consumption Behavior

作　　者：陈于恒 罗建英[1] CHEN Yuheng;LUO Jianying(School of Physical Education,Hangzhou Normal University,Hangzhou 311121,China)

机构地区：[1]杭州师范大学体育学院,浙江杭州311121

出　　处：《杭州师范大学学报（自然科学版）》2023年第5期478-483,共6页Journal of Hangzhou Normal University(Natural Science Edition)

基　　金：国家社会科学基金项目(17BTY060);国家级大学生创新创业训练计划项目(202210346044).

摘　　要：以杭州市13个区县961名居民作为调查对象,分析杭州亚运文化对居民体育消费行为的影响.调查数据的相关和回归分析结果显示:杭州亚运的物质文化、制度文化和精神文化构成对居民体育消费频率的影响模型(R^(2)=0.112);杭州亚运的物质文化、制度文化和精神文化构成对居民体育消费水平的影响模型(R^(2)=0.154).杭州亚运文化分别从物质文化、制度文化、精神文化3个层面对居民体育消费频率和体育消费水平产生影响.A total of 961 residents from 13 districts and counties in Hangzhou were randomly selected as survey respondents.The results of the correlation and regression analyses revealed that the material culture,institutional culture,and spiritual culture of the Hangzhou Asian Games constituted the impact model for sports consumption frequency(R^(2)=0.112)and the impact model for sports consumption level(R^(2)=0.154).Hangzhou Asian Games culture influenced the sports consumption frequency and level from three aspects:material culture,institutional culture and spiritual culture.

关 键 词：亚运文化 居民 体育消费行为 体育消费频率 体育消费水平 

分 类 号：O625.6[理学—有机化学]