洞庭湖区茶旅融合发展研究——以湖南省岳阳市为例  

Research of the Integrated Development of Tea and Tourism in Dongting Lake Area——Taking Yueyang City in Hunan Province as an Example

作　　者：余芳[1] YU Fang(School of Business and Logistics,Yueyang Vocatiaonal Technical College,Yueyang,Hunan 414000)

机构地区：[1]岳阳职业技术学院商贸物流学院,湖南岳阳414000

出　　处：《岳阳职业技术学院学报》2023年第4期58-61,共4页Journal of Yueyang Vocational and Technical College

基　　金：2021年岳阳市社会科学重点资助课题“文旅融合视角下岳阳市茶文化旅游发展研究”(2021Z23)。

摘　　要：茶旅融合是茶产业和文旅业业态创新和升级发展的重要途径,茶旅融合的主要形式是茶文化旅游。岳阳市作为中国黄茶之乡和全国优秀旅游城市,茶旅融合优势明显且意义重大。本文针对岳阳市茶旅融合发展中存在的问题,在借鉴武夷山、杭州茶旅发展先行区经验的基础上,提出创新营销策略,扩大茶旅知名度;优化茶旅规划,提升产业集聚度;以体验经济为视角,优化茶旅产品结构等策略,以期促进岳阳市茶文化旅游健康协调发展。The integration of tea and tourism is an important way to innovate and upgrade the format of tea industry and cultural tourism,and the main form of tea and tourism integration is tea culture tourism.As a hometown of yellow tea and a national excellent tourism city,the integration of tea tourism has both advantages and great significance for Yueyang.In view of the problems existing in the integrated development of tea tourism in Yueyang City,this paper,based on the experience of Wuyi Mountain and Hangzhou tea tourism development pilot areas,puts forward suggestions such as innovating marketing strategies,expanding the popularity of tea tourism,optimizing the planning of tea tourism,enhancing the degree of industrial agglomeration,and optimizing the product structure of tea tourism from the perspective of experience economy,so as to promote the healthy and coordinated development of tea culture tourism in Yueyang City.

关 键 词：洞庭湖区 茶产业 茶文化旅游 茶旅融合 

分 类 号：F592.7[经济管理—旅游管理]