再公共化:论大众自传播背景下的公共表达实践  

Re-communization:On the Practice of Public Expression in the Context of Mass Self-communication

作　　者：苏陆影 陈接峰 SU Luying;CHEN Jiefeng(School of Journalism and Communication,Anhui Normal University,Wuhu Anhui 241000,China)

机构地区：[1]安徽师范大学新闻与传播学院,安徽芜湖241000

出　　处：《重庆文理学院学报（社会科学版）》2023年第5期66-77,共12页Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)

基　　金：国家哲学社会科学基金一般项目“媒体深度融合的路径选择与体系构建研究”(21BXW001)。

摘　　要：在大众自传播背景下,自主性受众的崛起改变了原有的传播格局,基于技术民主、多元协商和话语权再分配,一种以开放、平等、共享为特征的新型结构以及与之适配的治理体系或将形成。公共表达作为社会交往行为的重要组成部分,对于现代社会治理发挥着举足轻重的作用。然而,建立在新的基础设施之上的公共表达,在社会现实、技术以及资本的结构性作用机制中更加趋向于制造差异消解公共化,并不是制造共识。因此,我们需要在技术形成的分裂中重新寻找到可以形成共识的架构,构建一个以理性行动者为参与主体的合作型社会,使之更有利于形成传播新势能,实现以公共化为价值准则的公共表达。In the context of mass self-communication,the rise of autonomous audiences has completely subverted the original communication pattern,based on technological democracy,pluralistic consultation and discourse power redistribution,a new structure characterized by openness,equality and sharing and a suitable governance system may be formed.As an important part of social communication behavior,public expression plays a pivotal role in modern social governance.In the structural mechanisms of social reality,technology and capital,there is a greater tendency towards creating differences and resolving public issues,rather than creating consensus.Therefore,we need to rediscover the framework that can form consensus in the division of technological formation,build a cooperative society with rational actors as the main participants,and make it more conducive to the formation of new communication potential and the realization of public expression based on the value criterion of publicity.

关 键 词：大众自传播 公共表达 公共化 社会治理 

分 类 号：G206[文化科学—传播学]