双重努力下生鲜电商企业定价与库存决策研究  

Study on Pricing and Inventory Decision of Fresh Agricultural Products Considering Dual Efforts

作　　者：黄炼若 岑仲迪[1] HUANG Lianruo;CEN Zhongdi(Zhejiang Wanli University,NingboZhejiang 315100)

机构地区：[1]浙江万里学院,浙江宁波315100

出　　处：《浙江万里学院学报》2023年第5期21-28,共8页Journal of Zhejiang Wanli University

摘　　要：文章研究市场需求受保鲜努力和销售努力双重影响下的生鲜农产品库存模型,探讨常数变质率下生鲜农产品电商企业的定价和库存策略,并对最优策略进行求解。同时提出传统供应链和电商供应链参数取值时的区别,体现了电商供应链的特色。研究表明:保鲜努力和销售努力随新鲜度和销售努力弹性系数增强而增加;生鲜电商企业的最大利润也随新鲜度和销售努力弹性系数增强而增加;保鲜努力和销售努力随价格弹性系数增强而减少;生鲜电商企业的最大利润也随新价格弹性系数增强而减少;随着采购价的逐渐增大,保鲜努力和销售努力会逐渐降低。This paper studied the inventory model of fresh agricultural products whose demand was influenced by both preservation efforts and sales efforts.It discussed the pricing and inventory strategy of fresh agricultural products e-commerce enterprises under constant metamorphism rate.Meanwhile,it also provided the optimal strategy.At the same time,it put forward the difference between traditional supply chain and e-commerce supply chain in parameter value,which reflected the characteristics of e-commerce supply chain.The results showed that preservation effort and sales effort increased with the increase of elasticity coefficient of freshness and sales effort.The maximum profit of retailers also increased with the increase of freshness and elasticity coefficient of sales effort.Preservation effort and sales effort decreased with the increase of price elasticity coefficient.The retailer's maximum profit also decreased with the increase of freshness and elasticity coefficient of sales effort.As the purchase price gradually increased,preservation efforts and sales efforts would gradually decrease.

关 键 词：保鲜努力 销售努力 生鲜电商 定价 库存 

分 类 号：F252.3[经济管理—国民经济]