农户融入农业绿色生产转型的驱动机制分析--以农户农业废弃物资源化利用为例  

Analysis of the Driving Mechanism for FarmersIntegration into Agricultural Green Production Transformation:A Case Study of Agricultural Waste Resource Utilization

作　　者：王建华 钭露露 马玲 WANG Jianhua;TOU Lulu;MA Ling

机构地区：[1]江南大学商学院/食品安全风险治理研究院,无锡214122

出　　处：《南京农业大学学报（社会科学版）》2023年第5期165-177,共13页Journal of Nanjing Agricultural University(Social Sciences Edition)

基　　金：国家社会科学基金重大项目“食品安全风险社会共治与跨界合作机制研究”(20&ZD117);国家自然科学基金专项项目“粮食收获环节损失评估与节粮减损政策研究”(72241014)。

摘　　要：基于计划行为理论,从“认知—意愿—行为”三个阶段分析农户参与农业废弃物资源化利用的驱动机制,并引入家庭禀赋完善理论分析框架,在此基础上利用江苏省实地调研数据对理论机制进行实证检验。研究发现:(1)农户对于农业废弃物资源化利用的认知因素可具体显化为便利条件、难度评价、主观规范与行为态度,且认知因素间存在显著的互动关系。(2)便利条件能够对农业废弃物资源化利用行为产生直接的正向影响,并能够通过难度评价与行为态度间接正向影响农业废弃物资源化利用的意愿与行为;此外,主观规范也能够通过行为态度与农业废弃物资源化利用意愿对农业废弃物资源化利用行为产生间接的正向影响。(3)家庭禀赋特征在农业废弃物资源化利用意愿与行为之间发挥显著的调节作用,农业收入稳定性与农地的平均地块面积是影响农户将农业废弃物资源化利用意愿转化为行为的重要因素。在此基础上,提出了促进农户参与农业废弃物资源化利用的政策建议。This paper utilizes the theory of planned behavior to analyze the driving mechanism behind farmersutilization of agricultural waste resources,focusing on the stages of cognition,intention,and behavior.Additionally,the paper introduces the concept of family endowment to enhance the theoretical framework.The study empirically tests the theoretical mechanism using field survey data from Jiangsu Province.The findings show that:Farmerscognitive factors,including convenience conditions,difficulty evaluation,subjective norms,and behavioral attitudes,are significantly interrelated.The convenience of agricultural waste resource utilization directly influences farmersbehavior and indirectly affects intention and behavior through difficulty evaluation and behavioral attitudes.Moreover,subjective norms indirectly and positively influence behavior through behavioral attitudes and intention.The characteristics of family endowment play a significant moderating role in the relationship between farmersintention and behavior.The stability of agricultural income and average plot area are crucial factors that influence the translation from intention to behavior.Based on these research findings,the paper proposes policy recommendations to promote farmers'participation in agricultural waste resource utilization.

关 键 词：农户认知 家庭禀赋 农业废弃物 资源化利用 意愿与行为悖离 农业绿色生产转型 

分 类 号：F326.3[经济管理—产业经济]