中国国家形象的他者阐释--以俄罗斯媒体北京冬奥会报道为例  

The Other Interpretation of China's National Image--An Example of Russian Media Coverage of the Beijing WinterOlympics

作　　者：刘宏[1] 陈思琪 Liu Hong;Chen Siqi

机构地区：[1]大连外国语大学

出　　处：《中国俄语教学》2023年第3期10-20,共11页Russian in China

基　　金：国家社科基金重大项目“多维视域下的俄罗斯文化符号学研究”(21&ZD276)子项目“俄罗斯文化符号学研究-文本视域篇”;国家语委研究基地重点项目“东北亚国家语言政策理论与实践研究”(ZDI114-27)的阶段性成果

摘　　要：国外主流媒体报道是了解国际社会对中国评价与立场的直接渠道,承办大型国际体育赛事是观察外媒塑造中国形象的绝佳契机。本文采用语料库辅助批评话语分析的方法,探究俄罗斯媒体对北京冬奥会的报道中所呈现的中国国家形象。研究发现,俄媒对中国的形象建构积极与消极并存,一方面呈现出强而尚和、言而有信、宽而为善、严而有情的正面国家形象,另一方面也被片面塑造出例如强制防疫的苛刻形象、享有主办优势的特权形象。该研究结论有助于客观解析国家形象的媒体“他塑”,并为构建对俄传播的话语体系、优化提升中国形象提供建议。Foreign mainstream media coverage plays a crucial role in understanding the evaluations and perspectives of the international community towards China.Hosting large-scale international sports events provides a unique opportunity to observe how China's image is shaped by foreign media.This paper utilizes corpus-assisted critical discourse analysis to examine how the Russian media portrayed China during the Beijing Winter Olympic Games.The study reveals that Russian media depicts China in both positive and negative ways.On one hand,it presents a positive image of China as a strong and harmonious nation,true to its commitments,lenient and compassionate,and strict and considerate.On the other hand,it also portrays China as being excessively stringent in implementing epidemic prevention measures while enjoying the privileges of hosting.The research findings contribute to an objective analysis of the national image projected by the Russian media and offer suggestions for constructing a discourse system with Russia to enhance China's image.

关 键 词：俄罗斯媒体 中国形象 北京冬奥会 

分 类 号：H35[语言文字—俄语]