话题标签的基本属性、语用功能及其教学应用  

The Basic Attributes,Pragmatic Functions and Teaching Applications of Hashtag

作　　者：谢晓明 郑一晴 XIE Xiao-ming;ZHENG Yi-qing

机构地区：[1]华中科技大学人文学院,武汉430074 [2]华中师范大学语言与语言教育研究中心,武汉430079

出　　处：《吉林大学社会科学学报》2023年第5期196-212,240,共18页Jilin University Journal Social Sciences Edition

基　　金：华中科技大学人文社会科学自主创新重大交叉项目(2022WKZDJC004);中央高校基本科研业务费资助项目(HUST:2021XXJS068)。

摘　　要：话题标签是网络社交平台用来标记话题和组织话题讨论的一种形式,由话题标记“#”和话题组成,如“#我支持XX#”。话题标签既是一种言语行为,也是一种言语事件。作为言语行为的话题标签,其言后之力具有媒介化功能,能够通过标签行为的方式、内容和网民之间的互动来推动标签行为动态发展,并促使话题标签从言语行为发展为媒介事件。话题标签作为一种话语实践具有群体属性。在具体的言说情境中,话题标签的行为内容可以在事件认知域模型中确定;在媒介语境中,标签行为的言后之力受到媒介化影响,表现为身份构建和互动关系规约;在社会文化语境中,标签行为的动因受到群体意向规约和再情景化机制的影响。话题标签可以应用于二语教学,围绕话题在教学工具、教学语境和教学内容方面不断创新教学形式和教学内容,以整合教学资源,建构教学语境,增强学习者的语用能力。Hashtag is used by social networking platforms to mark topics and organize discussions.It consists of"#"and content,such as"#I support XX#".Hashtaging is not only a speech act,but also a speech event.As a speech act,its perlocutionary force has a medialization function,which can promote the dynamic development of hashtaging through the way and content of the hashtag act and the interaction among netizens,and promote the development of hashtag from speech act to media event.As a kind of discursive practice,hashtags have group attributes.In the specific context,the act content of hashtags can be determined in the ECM;In the media context,the perlocutionary force of hashtag act is influenced by media,which is manifested in identity construction and interactive stipulation;In the social-cultural context,the motivation of hashtag act is influenced by group intention stipulation and recontextualization mechanism.Hashtags can be applied to second language teaching,and constantly innovate teaching forms and contents in terms of teaching tools,teaching contexts and teaching contents around topics,so as to integrate teaching resources,construct teaching contexts and enhance learners'pragmatic competence.

关 键 词：话题标签 言语行为 言语事件 媒介化 教学应用 

分 类 号：H09[语言文字—语言学]