全媒体时代涉外网络舆情的传播特征、现实困境与治理路径  

Communication characteristics,reality dilemmas and governance paths of foreign-related online public opinion in the era of all-media

作　　者：伍廉松[1,2] 邹笑寒 郑新蓉 WU Liansong;ZOU Xiaohan;ZHENG Xinrong(School of International Education,Yangtze University,Jingzhou 434020,China;School of Marxism,Yangtze University,Jingzhou 434020,China)

机构地区：[1]长江大学国际教育学院,湖北荆州434020 [2]长江大学马克思主义学院,湖北荆州434020

出　　处：《重庆邮电大学学报（社会科学版）》2023年第5期91-97,共7页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：中国教育国际交流协会来华留学质量保障研究项目:全媒体视域下涉外舆情传播模式与治理路径研究(CEAIE-RE-HG-Y-2021-18);湖北省高校哲学社科研究重大项目:“一带一路”倡议下湖北深化对外人文交流的机制与路径研究(21ZD046);长江大学社科基金项目:习近平关于全人类共同价值重要论述的国际传播策略研究(2022CSY06)。

摘　　要：涉外网络舆情是复杂社会条件下民众对在华外国人涉及的热点、焦点问题的情绪、态度、评价、意见和诉求在网络中的集中表达,是一定社会心态与价值观念的产物。全媒体时代,涉外网络舆情在“超国民待遇”的积怨中被点燃,在谣言与真相的博弈中发酵,在非理性宣泄中升级,在诉求满足后曲终人散,客观上反映了舆情演化阶段共有的普遍形态和演化机理,其传播具有起因突发性、传播非线性、情感非理性、内外叠加性等特征。全媒体有效增强了涉外网络舆情治理各个环节的效能,但也带来了新的风险与挑战,主要表现为:舆论导向失衡助推舆情持续升级发酵,议程设置弱化导致舆情无序发展,引导能力低效影响舆情响应与治理,工具理性依赖忽视舆情治理价值理性。涉外网络舆情因其政治性强、敏感度高广受社会关注,其治理存在“不愿管、不敢管、不会管”的现象。全媒体时代的涉外网络舆情治理要以习近平总书记关于全媒体传播体系建设和网络综合治理的相关重要论述为指导,因势而谋、应势而动、顺势而为,从思维、手段、效能和机制等维度入手,转变治理思维,创新治理手段,提升治理效能,完善治理机制,增强治理的公信力与价值引领力,实现网络舆情治理与现实社会治理的有机结合,合力化解涉外网络舆情风险矛盾,维护社会政治稳定与意识形态安全。Foreign-related online public opinion is a concentrated expression of people’s emotions,attitudes,evaluations,opinions and demands on hot issues and focal points of foreigners in China under complicated social conditions,and is a product of certain social mentality and values.Foreign-related online public opinion in the era of all-media is ignited by the accumulated grievances of“super national treatment”,fermented by the game of rumors and truth,escalated by irrational catharsis,and dispersed after the demands are satisfied,objectively reflecting the universal form and evolution mechanism common to the evolution stage of public opinion.Its communication is characterized by sudden origin,non-linear communication,irrational emotion,and internal and external superposition.All-media has effectively enhanced the effectiveness of all aspects of foreign-related network public opinion management,but it also brings new risks and challenges,which are mainly manifested as follows:imbalance in public opinion guidance contributes to the continuous escalation and fermentation of public opinion;weakened agenda setting leads to disorderly development of public opinion;ineffective guidance ability affects public opinion response and management,and instrumental rationality neglects the value rationality of public opinion management.Foreign online public opinion has attracted widespread attention from society due to its strong political nature and high sensitivity,and there is a phenomenon of“unwillingness to manage,dare not manage,and will not manage”in its governance.Above all,the governance should adhere to General Secretary Xi Jinping’s discussions on the construction of all-media communication system and comprehensive network governance,and the governance should be based on the situation,move according to the situation,and follow the trend.Starting from the dimensions of thinking,means,effectiveness,and mechanisms,we should transform governance thinking,innovate governance methods,improve governance efficiency,imp

关 键 词：全媒体 涉外网络舆情 传播特征 现实困境 治理路径 

分 类 号：G203[文化科学—传播学]