“文旅+阅读”视野下城市书馆的融合发展探析  

Analysis on the Integrated Development of Urban Book Venues from the Perspective of"Cultural Tourism Plus Reading"

作　　者：李淼[1] Li Miao(Xianyang Normal University)

机构地区：[1]咸阳师范学院文化与旅游管理系,陕西咸阳712000

出　　处：《图书馆》2023年第9期99-105,共7页Library

基　　金：2022年教育部人文社会科学研究青年基金项目“数字场景时代文化创意赋能城市更新的价值机理与实践路径研究”(项目编号:22XJCZH002);2022年陕西省社会科学基金项目“数字文化产业助力陕西乡村振兴的机制与策略研究”(项目编号:2022J039)的阶段性成果。

摘　　要：随着当前大众泛阅读文化消费需求提升与文旅融合业态发展,将城市书馆转型实践融入文化旅游产业不仅能拓展书馆经营思路,还能“以旅彰文”促进城市书馆公共文化价值传播。文章从“文旅+阅读”视角探索城市书馆的融合发展思路,认为城市书馆应立足“城市+阅读+场馆”价值核心积极融合文旅业态,以阅读“馆”塑造城市人文景观、以阅读场景深化城市文化体验、以书馆IP重塑城市文旅品牌,致力于发展为城市文创空间、社区阅读生活场及城市文化超级“打卡地”。With the improvement of the current public's extensive reading cultural consumption demand and the development of the business format of cultural and tourism integration,integrating the transformation practice of urban book venues into the cultural tourism industry can not only expand the management ideas of libraries,but also promote the dissemination of public cultural values of urban book venues.The research explores the integration of urban book venues from the perspective of"cultural tourism plus reading",and believes that urban book houses should be based on the value core of"city plus reading plus venue"to actively integrate the business format of cultural tourism,and use reading venue to shape urban human landscapes,deepen the urban cultural experience,reshape the urban cultural tourism brand with the book venue IP,and striving to develop the book venues into an urban cultural and creative industry,a community reading and living place,and a super“check-in place”for urban culture.

关 键 词：城市书馆 文旅融合 公共阅读 文化产业 

分 类 号：G231[文化科学]