受众需求、使用情境与媒介多任务使用——以上海大学生为研究对象  

Needs,Contexts and Media Multitasking——A Study of College Students in Shanghai

作　　者：廖圣清[1,2] 李清睿 LIAO Sheng-qing;LI Qing-rui(School of Journalism,,Fudan University,Shanghai,200433,PRC;School of Journalism,Yunnan University,Kunming,Yunnan,650032,PRC;Faculty of Humanities and Arts,Macao University of Science and Technology,Taipa,Macao,999078,PRC)

机构地区：[1]复旦大学新闻学院,上海200433 [2]云南大学新闻学院,云南昆明650032 [3]澳门科技大学人文艺术学院,中国澳门氹仔999078

出　　处：《西北师大学报（社会科学版）》2023年第5期42-54,共13页Journal of Northwest Normal University(Social Sciences)

基　　金：广电总局部级项目“广播新闻舆论引导力研究”(GD1904);跨境网络空间安全教育部工程研究中心开放课题项目“南亚东南亚新闻传播网络结构研究”(KJAQ202112001)。

摘　　要：随着移动信息传播技术的发展,作为一种新的媒介使用形态,媒介多任务使用受到研究者关注。基于使用与满足理论,以上海大学生为研究对象,考察大学生的媒介多任务使用,从媒介功能视角,整合已有研究中需求动机的类型,探究需求动机和使用情境对媒介多任务使用的影响及其差异,丰富了使用与满足理论视域的媒介多任务使用研究。研究发现:(1)大学生最主要的媒介多任务使用都与手机有关,并呈现普遍性、碎片化使用的趋势;(2)学习、信息、娱乐、社交和习惯需求会带来不同类型的媒介多任务使用;(3)学习与工作、休闲与日常、碎片化情境会带来不同类型的媒介多任务使用;(4)相比于情境,需求能够带来更多的媒介多任务使用。With the advancements in mobile technologies,media multitasking has garnered significant research attention as a novel form of media consumption.Based on uses gratifications theory,and with Shanghai university students as the research subjects,this study investigates the multi-tasking use of media by university students.From the perspective of media functions,it integrates types of motivational needs from existing research,explores the influence and differences of motivational needs and usage contexts on multi-tasking use of media,thereby enriching the study of multi-tasking use of media within the scope of uses gratifications theory.The key findings of this study are as follows:(1)Cell phone use among college students is closely associated with major multitasking behaviors,displaying a notable trend of widespread adoption and fragmentation;(2)Different needs,such as learning,cognitive needs,social interaction,and habits,give rise to diverse forms of media multitasking;(3)Distinct contexts,including learning,leisure,ordinary situations,and fragmented moments,influence the types of media multitasking observed;and(4)Motivational needs exert a more significant influence on media multitasking than the specific contexts in which it occurs.

关 键 词：媒介多任务使用 使用与满足理论 需求 情境 

分 类 号：G206[文化科学—传播学]