基于流行色色彩营销在服装品牌终端陈列路径研究  

Research on Display Path of Clothing Brand Terminal Based on Popular Color Marketing

作　　者：刘施序 Liu Shixu(Textile and Fashion Design Department,LuXun Academy of Fine Arts)

机构地区：[1]鲁迅美术学院染织服装艺术设计学院

出　　处：《色彩》2023年第8期1-3,7,共4页Fashion Color

摘　　要：我们生活在五彩斑斓梦幻般的色彩世界里,色彩除了给我们带来无穷无尽的魅力与生机之外,还被我们广泛应用在设计领域中。其中,流行色就向我们传达着国际流行时尚讯息,并引导色彩流行趋势的发展方向。本文通过对流行色色彩营销分析,将其运用到服装品牌终端陈列之中,从流行色与色彩营销在服装品牌终端陈列的设计角度出发,来阐述其特点与运用方式。开拓设计思维、拓展想象、丰富设计灵感,从而提高流行色的色彩营销在服装品牌终端陈列的艺术感染力与色彩配置的掌控力。We live in a colorful dreamlike world of color,color in addition to bringing us endless charm and vitality,but also we are widely used in the field of design.Among them,popular color is transmitting international,popular fashion information to us,and guide the development direction of color popular trend.This paper analyzes the color marketing of popular colors and applies it to the terminal display of clothing brands.From the perspective of the design of popular colors and color marketing in the terminal display of clothing brands,it expounds its characteristics and application methods.Develop design thinking,expand imagination and enrich design inspiration,so as to improve the artistic appeal of the color marketing of popular colors in the terminal display of clothing brands and the control power of color configuration.

关 键 词：流行色 色彩营销 品牌 终端陈列 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]