甘南舟曲藏族服饰在旅游文创产品设计中的应用研究——以圆银盘为例  

Research on the Application of Tibetan Clothing in the Design of Tourism Cultural and Creative Products in Zhouqu,Gannan——Taking the Round Silver Plate as an Example

作　　者：杨泽宇 彭晓佳 Yang Zeyu;Peng Xiaojia(Academy of Fine Arts,Northwest Normal University;College of Art,Lanzhou University of Finance and Economics)

机构地区：[1]西北师范大学美术学院 [2]兰州财经大学艺术学院

出　　处：《色彩》2023年第8期100-102,共3页Fashion Color

基　　金：甘肃省高校教师创新基金项目:“一带一路”背景下民族服饰文化与旅游业融合发展研究——以甘南州藏族服饰为例(项目编号:2023B-092);兰州市社科项目:文旅融合背景下甘肃省藏族服饰及服饰文化旅游资源开发路径研究(项目编号:22-B67);甘肃省科技厅项目(软科学专项-青年项目):乡村振兴战略视域下民族服饰产业发展问题与对策研究——以甘南州藏族服饰产业为例(项目编号:23JRZA441);兰州财经大学校级项目:甘南卓尼县觉乃藏族女性“三格毛”服饰研究(项目编号:Lzufe2021C-011)。

摘　　要：甘南藏族服饰是中国传统服饰的重要组成部分,不仅蕴含着藏民族深远的文化价值和宝贵的民族精神内涵,还是其文化底蕴的重要表达方式之一。特别是作为甘南藏族服饰的一个支系——舟曲,其藏族服饰富有浓郁的地域文化特征和民族特色。本文以舟曲藏族妇女服饰圆银盘为研究对象,通过梳理和分析其纹样和色彩在旅游文创产品设计中的应用,并结合当下旅游文创设计中存在的问题提出创新设计思路,从而在保持民族文化内涵的同时进一步传承和发扬民族文化特色,为区域性旅游文创产品的可持续性发展提供新的思维方式和创新路径。Tibetan costume in Gannan is an important part of Chinese traditional costume,which not only contains profound cultural value and valuable national spirit connotation,but also is one of the important ways to express its cultural connotation.Zhouqu,a branch of the Tibetan costume in Gannan,is rich in regional culture and ethnic characteristics.In this paper,the Tibetan women's clothing disk in Zhouqu as the research object,through combing and analyzing its patterns and colors in the design of tourism creative products,combining with the problems existing in the design of tourism cultural creation,the author puts forward the innovative design ideas,so as to further inherit and carry forward the national cultural characteristics while maintaining the national cultural connotation,it provides a new way of thinking and innovation for the sustainable development of regional tourism cultural and creative products.

关 键 词：舟曲藏族服饰元素 色彩 圆银盘 文创产品设计 

分 类 号：TB472[一般工业技术—工业设计]