“它经济”中宠物善终服务业发展对策  

Research on the Development Countermeasure of Pet end-of-life Service Industry in“Other Economy”

作　　者：郑嘉镕 周冠怡彤 王咏霖 詹乐怡 林映纯 ZHENG Jiarong;ZHOU Guanyitong;WANG Yonglin;ZHAN Leyi;LIN Yingchun(School of Management,Zhongkai University of Agricultural Engineering,Guangzhou Guangdong 510000,China)

机构地区：[1]仲恺农业工程学院管理学院,广东广州510000

出　　处：《现代畜牧科技》2023年第9期174-177,共4页Modern Animal Husbandry Science & Technology

基　　金：广东省大学生创新创业训练计划项目“Guardian守护者宠物善终服务”(S202211347079)。

摘　　要：随着现代社会的发展,宠物在人类社会的重要性日益提高,宠物相关的“它经济”应运而生。该文通过对“它经济”下的宠物善终服务背后需求的挖掘,对宠物善终服务行业的现状及问题展开分析,得出目前行业法律法规缺乏、传统处理方式粗放、产业链同质化、善终意识存在分歧、国内企业宣传力度弱5个问题,并提出完善政策法规、推行环保形式、宣传宠物善终思想、强化品牌意识等发展对策,旨在更好地推动我国宠物善终行业以及宠物经济的持续健康发展。With the development of modern society,the importance of pets in human society is increasing,and the pet-related“it economy”came into being.By digging the demand behind the pet care service under the“other economy”,this paper analyzes the status quo and problems of the pet care service industry,and concludes that there are five problems:the lack of laws and regulations in the industry,the extensive traditional treatment methods,the homogenization of the industrial chain,the divergence of the awareness of good care,and the weak publicity of domestic enterprises.And put forward the development countermeasures such as improving policies and regulations,promoting environmental protection forms,promoting the idea of pet good death,and strengthening brand awareness,in order to better promote the sustainable and healthy development of China's pet good death industry and pet economy.

关 键 词：宠物经济 宠物善终服务 宠物消费 

分 类 号：F719[经济管理—产业经济]