农村文化产业发展路径研究——以安徽凤阳花鼓为例  

Research on the Development Path of Rural Cultural Industry:Taking Feng Yang Flower Drum in Anhui Province as an Example

作　　者：徐世平[1] XU Shiping(Chu Zhou University,Chu zhou An hui 239000)

机构地区：[1]滁州学院,安徽滁州239000

出　　处：《山东农业工程学院学报》2023年第9期58-61,共4页The Journal of Shandong Agriculture and Engineering University

基　　金：2022年度安徽省高等学校科研计划重点项目“乡村振兴背景下安徽农村文化产业发展研究:以凤阳花鼓为例”(2022AH051065)。

摘　　要：“发展农村文化产业”与“弘扬凤阳花鼓非遗”具有共生耦合性,在乡村振兴持续推进背景下发展凤阳花鼓农村文化产业正当其时。以“中国好莱坞”浙江横店影视文化产业、“中国油画第一村”深圳大芬油画文化产业、广西阳朔“印象·刘三姐”实景演艺产业等经典案例为借鉴,针对存在问题,要按照“抓主体、亮品牌、强链条、落项目、聚人才”的逻辑思路建构凤阳花鼓农村文化产业系统化发展路径。"Developing rural cultural industry"and"carrying forward the intangible cultural heritage of Feng Yang Flower Drum"have symbiotic coupling.It is the right time to develop the rural cultural industry of Feng Yang Flower Drum in the context of the continuous promotion of rural revitalization.Based on the successful cases of Heng Dian film and television industry of"Hollywood in China",Shen Zhen Da Fen oil painting industry of"the first village of oil painting in China",and Yang Shuo's"Impression·Liu Sanjie"live performance industry,aiming at the existing problems,the systematic development path of Feng Yang flower drum culture industry should be constructed according to the logical thinking of"grasping the main body,brightening the brand,strengthening the chain,setting up projects,and gathering talents".

关 键 词：凤阳花鼓 农村文化产业 乡村振兴 

分 类 号：G249.2[文化科学]