基于区块链技术应用的传媒产业关联及技术扩散效应实证分析  

Empirical Analysis of Media Industry Correlation and Technology Diffusion Effects Based on Blockchain Technology Application

作　　者：孙骊超 SUN Lichao

机构地区：[1]南京财经大学艺术设计学院

出　　处：《传媒经济与管理研究》2023年第1期291-320,共30页Media Economics and Management Research

摘　　要：本文通过投入产出计算方法,运用产业关联和技术扩散模型,分析了基于区块链技术投入的传媒产业产业关联、技术创新扩散效应影响。研究发现传媒产业内部的价值链本身较完善,与绝大多数产业都具有前、后向关联且传媒产业在社会产业部门后向关联影响力不断提升。2018年后,技术的吸收与溢出效应增速显著加快;2020年传媒产业影响力系数和感应度系数均已大于1,已进入关键性主导产业行列。传媒产业与区块链技术投入重点领域间具有更为突出的后向关联,产业间直接联系更加紧密。This article analyzes the impact of blockchain technology appliedin the media industry s industrial correlation and technological innovation diffusion effects through input-output calculation methods,using industrial correlation and technological diffusion models;Research has found that the value chain within the media industry itself is relatively complete,with forward and backward connections to the vast majority of industries,and the influence of the media industry in the social industry sector is constantly increasing.After 2018,the growth rate of technology absorption and spillover effects has significantly accelerated;In 2020,the influence coefficient and sensitivity coefficient of the media industry have both exceeded 1,and they have entered the ranks of key leading industries.There is a more prominent backward correlation between the media industry and the key areas of blockchain technology investment and the direct connection between industries is closer.

关 键 词：传媒产业 区块链 产业关联 技术创新扩散 

分 类 号：F42[经济管理—产业经济]