档案信息视觉传播:逻辑与策略——基于拉斯韦尔“5W”传播模式  

Visual Communication of Archival Information:Logic and Strategy Based on Lasswell's"5w"Communication Model

作　　者：聂云霞 林水兰 Nie Yunxia;Lin Shuilan

机构地区：[1]苏州大学社会学院 [2]南京大学信息管理学院

出　　处：《兰台世界》2023年第9期28-32,37,共6页Lantai World

摘　　要：随着现代媒介技术不断发展,视觉传播已成为各类文化部门进行文化传播的重要方向。将视觉传播引入档案信息传播,以拉斯韦尔“5W”模式为支撑,分析档案信息视觉传播逻辑,并基于该逻辑探讨其不同于传统传播方式的特征,在对其特征进行梳理的基础上结合“5W”传播模式提出档案部门未来视觉传播的策略,以期为档案部门视觉传播实践提供参考。With the continuous development of modern media technology,visual communication has become an important direction for cultural communication in various cultural sectors.This paper introduces visual communication into archival information communication,uses Lasswell's"5W"model as the support,analyzes the logic of visual communication of archival information,and discusses its characteristics that are different from traditional communication methods based on this logic.Based on the characteristics and in combination with the"5W"model,it proposes some strategies for future visual communication in the archives sector,with a view to providing reference for visual communication practice in the archives sector.

关 键 词：视觉传播 “5W”传播模式 档案信息 逻辑与策略 

分 类 号：G270.73[文化科学—档案学]