环渤海地区体育与旅游产业融合发展的SWOT分析  

SWOT Analysis of the Integrated Development of Sports and TourismIndustry in Bohai Rim Region

作　　者：李霞[1] LI Xia(College of Physical Education,Taishan University,Tai'an,Shandong 271000)

机构地区：[1]泰山学院体育学院,山东泰安271021

出　　处：《泰山学院学报》2023年第4期37-41,共5页Journal of Taishan University

摘　　要：运用文献资料法和专家访谈法,采用SWOT分析工具,分析了我国环渤海地区体育与旅游产业融合发展现状。我国环渤海地区体育与旅游产业融合发展的优势为:地理位置得天独厚,拥有着悠久的历史文化,现有体育与旅游资源丰富。其竞争劣势为:交通不便阻碍了地缘优势的进一步发挥,区域内项目统筹与科学规划缺失,人文发展理念与管理水平不足。面对国家政策带来的机遇和体育产业融合失调、行业竞争激烈带来的挑战,利用SWOT对环勃海地区体育和旅游产业融合发展状况展开分析,从而实现对体育产业的科学判断。Using the literature method and expert interview method,and using SWOT analysis tools,the integration and development status of sports and tourism industry in the Bohai Rim region of China was analyzed.The advantages of the integrated development of sports and tourism industry in China's Bohai Rim region are unique geographical location,long history and culture,and rich existing sports and tourism resources.Its competitive disadvantages are inconvenient transportation hinders the further development of geographical advantages,lack of overall planning and scientific planning of projects in the region,and insufficient humanistic development concept and management level.In the face of the opportunities brought by national policies and the challenges brought by the imbalance of the integration of the sports industry and the fierce competition in the industry,SWOT is used to analyze the integrated development of sports and tourism industry in the Rim of Bohai area,so as to realize the scientific judgment of the sports industry.

关 键 词：环渤海地区 体育产业 旅游产业 融合发展 SWOT分析 

分 类 号：F592.7[经济管理—旅游管理]