从“书呆子”到“说书人”:共同演化视野下阅读生态社区化转向  

From"Book Nerd"to"Book Toker":A Co-Evolution Explanation of the Community Turn of Reading Ecology

作　　者：李琳熙 LI Lin-xi(School of International Journalism and Communication Studies,Beijing Foreign Studies University,Beijing 100089,China;Institute of Communication Studies,Communication University of China,Bejing 100024,China)

机构地区：[1]北京外国语大学国际新闻传播学院,北京100089 [2]中国传媒大学传播研究院,北京100024

出　　处：《编辑之友》2023年第10期29-34,共6页Editorial Friend

基　　金：全国博士后管理委员会办公室博士后国际交流计划引进项目(YJ20210236)。

摘　　要：不同于媒介进化论的单向演进思想,共同演化理论强调媒介生态系统中各主体之间相互改变的双向因果关系。作为移动短视频平台TikTok的阅读社区标签,“#BookTok”不仅大幅提振了纸书市场的信心,更让阅读成为年轻读者的一项集体活动。文章从共同演化视角考察了这一新型阅读生态,发现读者对书的可供性的选择始终处于变动之中。在BookTok阅读社区的作用下,书的生产可供性得到加强,移动可供性减弱,而社交可供性则出现了从社交化阅读到社区化阅读的转向。深入理解这一过程,对进一步开展全民阅读活动有一定的参考价值和借鉴意义。Unlike the one-dimensional media evolution theory,the co-evolution theory emphasizes the bi-directional causal relationship between the various actors who are trying to change each other in the media ecosystem.As a typical reading community on TikTok,"#BookTok"has not only hugely boosted the confidence of the print book market,but also made reading a collective activity for young readers.This article examines this new reading ecology from the perspective of co-evolution and finds that readers'choices of book affordance are constantly changing.Under the influence of the BookTok reading community,the production affordance of books has been strengthened and mobile affordance has been weakened,whereas social affordance has shifted from socialized reading to community-based reading.A deep understanding of this transitional process has great significance and provides suggestions for further carrying out nationwidereadingactivities.

关 键 词：短视频平台 社区化阅读 共同演化 可供性 

分 类 号：G230[文化科学]