国内女性内衣品牌包装设计中的本土化女性主义特征研究  

Research on Localized Feminist Characteristics in Domestic Women's Lingerie Brand Packaging Designs

作　　者：陈奕冰 CHEN Yibing(School of Design,East China Normal University,Shanghai 200062,China)

机构地区：[1]华东师范大学设计学院,上海200062

出　　处：《西部皮革》2023年第18期118-120,共3页West Leather

摘　　要：当代中国女性地位的提高,是社会中性别话题的问题中心。女性主义思潮的发展对国内社会的进步带来了深远影响,而中国本土化的女性主义则具有独特的发展特征与话语立场。文章就国内女性内衣品牌包装中出现的本土化女性主义特征进行分析,探讨女性主义在包装设计应用中的必要性与可行性,为女性主义的本土化设计理论与实践提出思考与建议。The improvement of women's status in contemporary China is the problematic center of gender topics in society.The development of feminist thinking has had a far-reaching impact on the progress of domestic society,while Chinese localized feminism has unique development characteristics and discourse positions.This paper analyzes the characteristics of localized feminism in domestic women's lingerie brand packaging,discusses the necessity and feasibility of feminism in packaging design,and puts forward reflections and suggestions on the localized design theory and practice of feminism.

关 键 词：包装设计 女性内衣 本土化 女性主义 

分 类 号：J524.2[艺术—艺术设计]