论地理标志商标中地名要素的正当使用  

Legitimate Use of the Elements of Place Names in the Trademark with Geographical Indication

作　　者：祝友畅 金晓虹 ZHU Youchang;JIN Xiaohong(Jingdezhen Ceramic University,Jingdezhen 333403,Jiangxi,China;Jingdezhen University,Jingdezhen 333400,Jiangxi,China)

机构地区：[1]景德镇陶瓷大学,江西景德镇333403 [2]景德镇学院,江西景德镇333400

出　　处：《景德镇学院学报》2023年第4期92-96,共5页Journal of JingDeZhen University

基　　金：江西省社会科学基金高校思想政治理论课研究专项(20SZ22);江西省高等学校教学改革研究课题(JXJG-21-21-8)。

摘　　要：对地理标志注册为集体商标、证明商标在商标法体系保护中需要衡量商标注册人、生产经营者和社会公众的利益。实践中,地理标志的正当使用分为对地名和对地理标志商标本身的正当使用两种类型。笔者认为即使产地来源一致、符合管理规则或习惯意义上的品质,但未经行业协会许可使用地理标志,仍属于商标侵权行为,不构成正当使用。地理标志商标的正当使用仅限于对地名的正当使用,考量因素主要有商品产地、第三人的客观行为与主观意图。It is necessary to measure the interests of registrants,production operators and the general public according to the protection system of the trademark law when dealing with the case of registering a geographical indication as a collective trademark and certification trademark.In practice,the fair use of geographical indication is divided into two types:direct use of place name and use of other geographical indications.The author believes that even if the origin is in line with the management rules or the quality of customary sense,but without the permission of the trade association to use the geographical indication concerned,registering a geographical indication as a trademark still belongs to trademark infringement and does not constitute fair use.The legitimate use of geographical indication as trademark is limited to the legal use of place names.The factors to be considered mainly include the origin of goods,the objective behavior and subjective intention of the third party.

关 键 词：地理标志商标 正当使用 商标侵权 

分 类 号：D923.4[政治法律—民商法学]