大数据背景下饲料行业新媒体推广的困境及策略研究  

The dilemma and strategy analysis of new media promotion in feedstuff industry under the circumstances of big data

作　　者：郭蓉[1] GUO Rong(Shanxi Institute of Economic Management,Taiyuan,Shanxi Province 030024,China)

机构地区：[1]山西经济管理干部学院,山西太原030024

出　　处：《中国饲料》2023年第18期148-151,共4页China Feed

摘　　要：互联网的飞速发展极大推动了信息消费的变革,新媒体成为人们获取信息的主要媒介,也是企业营销推广的重要渠道。饲料企业由于其特殊性,在新媒体推广中面临诸多问题。文章旨在探索大数据背景下,面对个性需求增强、互动意识凸显的用户,饲料企业提升新媒体推广效果的有效途径。为饲料企业提供一定的参考,使其更好地应对新媒体带来的挑战和机遇,从而提高饲料产品的市场竞争力。The rapid development of the Internet has greatly promoted the transformation of information consumption,and the new media has become the main medium for people to obtain information and an important channel for enterprise Marketing promotion.Due to the particularity of its industry,feedstuff enterprises had many difficulties upon promoting through new media.Under the circumstances of big data era,feedstuff enterprises require effective ways to improve the promoting effect of new media.Only in this way feedstuff enterprises can satisfy increasing customized requirements and interactive need.This article hopes to put forward with reference suggestions for feedstuff enterprises,so they could better cope with new challenges and opportunities of the new media,and thereby improve the market competitiveness of feed products.

关 键 词：饲料行业 新媒体推广 大数据 困境 策略 

分 类 号：F3[经济管理—产业经济]