人脸识别技术应用的交易成本分析与制度保障建构  

Transaction Costs Analysis and Institutional Guarantee Construction of Facial Recognition Technology Application

作　　者：刘华涛[1] LIU Huatao(School of Law,North China University of Water Resources and Electric Power,Zhengzhou 450046,China)

机构地区：[1]华北水利水电大学法学院,河南郑州450046

出　　处：《华北水利水电大学学报（社会科学版）》2023年第5期79-86,共8页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

基　　金：河南省哲学社会科学规划项目(2022BZZ010)。

摘　　要：数字化时代的到来使得人脸识别技术的应用越来越广泛。该技术的快捷便利性、真实有效性和实时互动性等优势,降低了应用中的交易成本。但由于有限理性和机会主义行为的存在,技术应用中产生了信息采集缺乏知情同意或信息滥用等侵犯个人权益的负面效应,进而导致额外交易成本的产生。因此,必须强化人脸识别技术应用的制度保障,通过健全行业法律法规体系、明确监管职责、强化信用建设和培育“数据理性”等路径治理负面效应,消减额外交易成本的产生,从而实现人脸识别技术应用有效性与安全性的统一。With the advent of the digital era,facial recognition technology has been applied increasingly widely.The technology reduces transaction costs in applications due to its advantages such as speed,convenience,real effectiveness,and real-time interaction.However,due to the existence of bounded rationality and opportunistic behavior,there are some negative effects in the application of technology,such as lack of informed consent for the information collection or the abuse of information,which infringe on individual rights and interests,resulting in additional transaction costs.Therefore,it is necessary to strengthen the institutional guarantee for the application of facial recognition technology.By improving the legal and regulatory system of the industry,clarifying regulatory responsibilities,strengthening credit construction,cultivating“data rationality”to control negative effects,and reducing additional transaction costs,it is beneficial to realize the unity of the application effectiveness and security of the facial recognition technology.

关 键 词：人脸识别技术 个人信息保护 交易成本 制度保障 

分 类 号：F49[经济管理—产业经济]