红色旅游景区语言景观英译问题研究——以沙洲村为例  

Research on English Translation Problems of Language Landscape in Red Tourism Scenic Spot-Taking Shazhou Village as an Example

作　　者：李芊洁 苏慧 周芬芬[1] LI Qianjie;SU Hui;ZHOU Fenfen(School of Humanities and Foreign Languages,Hunan Agricultural University,Changsha Hunan,410128,China)

机构地区：[1]湖南农业大学人文与外语学院,湖南长沙410128

出　　处：《文化创新比较研究》2023年第24期48-52,共5页Comparative Study of Cultural Innovation

基　　金：湖南省教育厅科研青年项目“乡村振兴背景下大湘西地区文化生态旅游产业发展研究”(项目编号:21B0209)。

摘　　要：在红色旅游引领乡村振兴的背景下,该研究对国家4A级景区汝城县沙洲村红色旅游景区中可视范围内的语言景观进行拍照搜集,分析162个语言标牌语料,研究发现景区内存在中、英、日、韩四语共存现象,中文是优势语言;官方语言景观占主体地位,以单语和多语为主,功能较多;私人语言景观以单语为主,功能单一;景区语言景观总体而言较为规范,但英译方面存在大量拼写错误、语法错误、译名不统一及语用错误等问题,景区管理部门应从英译水平、政策规范和监督管理方面解决语言景观存在的问题,优化沙洲村景区的语言景观,提升景区形象,助力乡村振兴。Under the background of red tourism leading rural revitalization,this study collects photographs of the language landscape within the visible range in the red tourism scenic spot of Shazhou Village,Rucheng County,a national 4A-level scenic spot,analyzes the corpus of 162 language signs.There is the phenomenon of coexistence of Chinese,English,Japanese,and Korean in the scenic spot,with Chinese being the dominant language.The official language landscape occupies a dominant position with monolingualism and multilingualism,and has a greater number of functions.The Private language landscape is mainly monolingual with single function.The language landscape of the scenic area is more standardized in general,but there are a large number of spelling mistakes,grammatical errors,translation inconsistency and pragmatic mistakes in English translation,etc.The management of the scenic area should solve the problems of the language landscape in terms of the level of English translation,policy specification and supervision and management to optimize the language landscape of the Shazhou Village Scenic Area,to improve the image of the scenic area,and to promote the revitalization of the countryside.

关 键 词：红色旅游景区 语言景观 多语现象 英语语言景观 英译问题 乡村振兴 

分 类 号：H315.9[语言文字—英语]